 Anatomy Of A $100/K Year Detailing Business
I hated interior and general grime jobs when I started out It doesn't pay much, it doesn't bring much value and doesn't really make a difference I remembered busting my ass on a $250 detail from day to night just for a client to just to say "oh cool" and not looking twice even though I gave it the best I could And brutally competing for prices with competitors like a reverse auction 50 other jim john james detailing is offering the same exact same thing How can you possibly stand out from the competition offering the same thing as everyone else..? Everything shifted for me when I started moving away from general details and transitioning into the higher-end market and offering high-ticket services - Paint Correction - Ceramic Coating - PPF Where all the BIG money is hidden in the detailing world With high-ticket services, everything tips to the other side of the 80/20 scale With interior and grime jobs, 80% effort gets 20% of revenue where high ticket services, 20% of the effort makes 80% of the revenue And 20% of high-ticket clients take up 80% of the interior and grime jobs revenue The beauty of shifting to the high-end market, there's nothing much to worry about competition as high-end detailers is at a market of their own When you're at that level, rarely clients will doubt your work and rarely clients will say things like "Oh but jim john james detailing offer $150" - Basic Paint Correction starts from $600 to $1xxx - Ceramic Coating jobs starts at least at $1,000 to $2,500 - and PPF jobs can range from $500 - $10,000 (Cool thing is you can stack these jobs on top on one another for the same client) To make $100k/year, let's break in down $100,000 / 52 weeks = $1,924/week Really you only need a couple of ceramic coating jobs a week and few other higher ticket detailing jobs to cover marketing and product cost Looking to transition out from doing interior and grime jobs to the higher end market and making 6-figures working less? I help detailing business owners grow to the 6-figure calibre by consistently getting high-paying paint correction, ceramic coating and PPF clients with predictability in 6 weeks - If this sounds like you, shoot me a message and let's talk I'm currently offering a free 45-minute strategy session where we'll dive deep down where you are right now and where you want to grow this business to, and we'll map out how we can bridge that gap. Click here to schedule your FREE 45-minute strategy session
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