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One of the challenging tasks is to do coatings while being mobile Some detailers even put it off until they get a shop or at least a garage But why wait when you can start doing it now? This is a common question I get asked all the time "How can I do coatings when I'm still mobile?" Here's my answer in my +/$100K Detailing 2.0 Facebook group:   The key here is the right clients. The wrong clients will require to provide your own power/water and have you work under the weather. The right clients will invite you to work on their garage offering you tea/meals while you're working taking care of you Back in 2017-8 $170k mobile with no water tank/generator, all necessary equipment packed into my jdm mitsubishi legnum wagon:  How? Focusing on the power laws, the 20% tasks and jobs that produce 80% of the results. One of the principles in Detailing 2.0 Hope this gives you a different perspective on running your detailing business more efficiently and more potent 👊 What about a shop? Do you actually make more money with a shop? Answer is yes, if only you do it properly with the right starting conditions. Most detail shop owners I've talked to are spreading thin and broke because they moved into a shop prematurely with not enough cash capital and systems in place. Here's my answer:  Last week I launched my free +/$100K Detailing 2.0 group for vibrant detailers who wants to transform their business to the next level if you haven't already joined: I'm super grateful that within 24 hours, we clocked more than 100 detailers 🙏  If you’re a detailer who are:
Once you’re in this group, I’ll give you:
My goals for the +/$100k Detailing 2.0 group are:
If you’re serious about getting your business to new heights, this group will a perfect community for you I'm pretty freaking OCD about the quality of the group and I want to make sure the group stays positive with people wanting to help each other, grow, improve and learn (No negativity, bitching, whining, bashing of any kind) Once the group members reach 200 I will be limiting people from joining the group to make sure I'm helping someone with their business genuinely and not just some looky lou wanting to get free help without taking it seriously Click here to join the +/$100K Detailing 2.0™ Facebook group now Looking forward seeing you inside!
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Is it just me or new instagram detailers have increased a lot in 2020? Literally every second day I saw good ol' mate Jim just started his business 3 weeks ago and now shoving ads to my feed lol Fortunately, me and my 2.0 detailers are immune to it How? By being different, redefining the true value or actual detailing and not just some glorified car cleaning dude  Noah went from doing no coatings (the only coating job he was doing was a practice job), and now he's booking 4-figure coating jobs Meshac just booked in a $2,400 correction and coating on a 911 next month  Both of them will very soon become my next 6 fig case studies + several others that have been working hard especially during this time of the world events
I love seeing detailers win, succeed and growing this industry setting a new standard for us It's not the up and new coming detailer around the block you should be worried about, it's the underdogs like us that have been working our ass off to make this happen Want the same result for yourself and be my next case study? Let's talk. Here's a link to my personal calendar to schedule a free 45-minute strategy session to analyse where you currently stand, and map out your action plan + a gameplan of what you should focus on for the next few months to make your goals a reality for the next 6-12 months With businesses opening up this month, there's going to be a huge influx of new detailers running the show and I can help you be immune to and consistently book 10-50 correction/coating/PPF jobs per month with detailing 2.0 + targeted marketing on the high-end market. Click here to schedule your 45-minute strategy session I get asked this a lot This question is almost guaranteed to come up in every detailing groups/forums every month "Is it necessary to have a website?" "Why have a website when my facebook/instagram get me the jobs anyway?" Short answer, yes Long answer with detailed explanation + strategy -> read the entire article A website serves 2 purposes: lifting heavyweights and advanced marketing (I didn't just take some info you can find on the internet and blast it through my channels. Most info you google about marketing is 99% garbage anyway. No one will explain it like how I'm going to explain to you in the detailing industry, even well-known marketers and agencies will not explain it this way) Lifting Heavyweights Before every $1,000 - $5,000+ detail job that is booked in, you NEED to lift the heavyweights off your potential customer's shoulder Keep in mind there's little to zero heavyweights to be lifted for general detail jobs under $500 If you don't have any ticket that is more than $500, then work on your pricing/packages until you have something that you can sell for $1,000 - $2,500+ The more heavyweights you lift off the client's shoulder ASAP, the faster they will pull their cards out to book their cars in It has to be fast, efficient and passive So what the hell is heavyweights and what's that gotta do with detailing? No, not the heavyweights in the gym or MMA The heavyweights of your customer's decision-making process: trust and desire Think about it for a second: - If a potential customer trusts you but doesn't desire to get his car done, he won't book it in - If a potential customer desires to get his car done but doesn't trust you, he won't book it in When you're on the phone, you're building trust and desire at the same time That can be done manually over the phone/in-person like "demonstrating high value" and "inflicting pain" Having a website, it's lifting your potential customer's heavyweights by drilling down what they desire and at the same time build trust It clones you as the business owner AND a salesman so you don't have to do all the heavylifting for your potential customers all the time That's where all the reviews, media, copy and blog articles on your website comes in. You NEED to have those on your website to lift the heavyweights to demonstrate high value, drive desires and build trust Once you have that in place, sometimes the customers will just call and book in a $2k detail without even needing to "educate" them for them book it in Advanced Marketing "Got my website up and running but it's not bringing me any work. I feel like i wasted couple thousand dollars just to build a website" Websites are not miracles bro It's not something that you create and river of leads come in (kinda funny how everyone thinks that is always the case) It's like having a nice car without fuel - it won't bring you to places With relying only on facebook/instagram/word of mouth, you're severely limited where one month you're crushing it and next month you're dead waters begging for work Advanced marketing with a good website allows you to stay consistent whole year out and branch out to different untapped channels that your competitors won't even know This is one of my behind-the-scenes ninja strategy: I currently rank top 3 results on Google on the first page + maps + another website under a different name pretty much dominating my entire market and at least 35% of Google's real estate on the golden keywords of my market:  Every person that visits my website without inquiring, I then retarget with Google ads (formerly adwords) + hyper facebook ad targeting them making sure I appear everywhere UNTIL they book it in and become a lifetime customer:  This is just one of the more advanced strategies you can only do if you have a website. It gives you the ability to dominate your entire market Not to even mention custom audiences, LAL audiences etc Coolest thing? You don't even need to pay an agency $1k - 3k/month++ to do your SEO/PPC or to set this up And here's some advice from my previous couple of emails that will save you the tons headache and $1,000/month: DO NOT hire a marketing agency to outsource your marketing (This is coming from me, as a detailing business owner AND several of the top detail shops) Myth: I'm just gonna pay a marketing agency to do all the marketing and I'll just do my job Fact: Works in theory but it NEVER works in real life Worked with 3 big-name marketing companies in my city Promising over the world costing me $1,000/month + ad spend out of pocket ending up with nothing but car wash leads with mummy vans Here's the problem: 1) Marketing agencies are not detailers (duh), they DON'T understand the nuanced services we offer. There's a huge difference between a car wash, detailing and paint correction/coating services - 3 of them are completely different markets Weekly report sent to me showing they generated 50 leads that week - and they are all car wash and mummy van leads which is exactly what I'm NOT after Explaining to them those are shitty leads and they can't seem to wrap their head around what I meant and kept telling me there's nothing wrong and we're good with the numbers we're doing 5 interior details a day with fried up fries and coffee with the smell of sweat is NOT the detailers dream 2) Most marketing work by marketing agencies are outsourced to white-labeled contractors from 3rd world countries (seriously) Recently, there's a marketer that became quite well known in the detailing groups with him promising the moon Then I spoke to a few guys that gave him a shot, and guess what - he did not deliver the results Digging through his work and found out that his work is outsourced to someone in Vietnam with landing page promoting discounts on a very well-known coating looking like a 3rd grader would do in his lunchbreak lol (can't imagine how much their brand image would get affected) Sadly, this is a standard practice in the marketing industry - when you're talking to a marketing agency, really they are just the middlemen They don't have a team to actually work on your marketing. Even if they do, they only allocate couple hours a week to run your ads and they priorities bigger paying projects over yours - in the end, get subpar quality marketing with the wrong message getting shitty leads 3) They are not in your business. They don't know your ideal clients. They don't know your market. They don't sell for you. And then they try to run your ads? Boi it's no wonder that they land you just a bunch of car wash leads and mummy van jobs When you, as a salesman AND a business owner write your own ads, your ads resonate 10x better than if an agency run ads for you = better leads at a lower cost without the monthly agency fee So how do you set all these up without hiring a pro to do it?
You can try to reverse engineer my strategy out (good luck with that), or I can just give it to you, show how to do it and become your competitor's worst nightmare What if you can transform your business in the next few months with: - Completely move away from interior/general jobs to solely doing high-end corrections and coatings - No more soccer mum SUVs calling you for a job but not willing to pay more than $150 - Having correction coating jobs on-demand instead of "hope and praying" for the phone to ring - Actually charge what you're worth without penny-pinching clients - Hire a team of top talents that do good work without supervision instead of sloppy workers that will show up late on day 4 and not turn up for work on day 5 - Finally able to build out your dream one-stop-shop for automotive appearance What if I sat down and worked with you step-by-step on implementing this? - Show you exactly how to set up your website and SEO the right way (without paying couple thousands to a web designer and monthly SEO fees) - My entire marketing strategy + framework + blueprint that generated 30-50+ correction coating and PPF jobs consistently every single month with $2MM in revenue over the past few years - Walkthrough with you on how to rinse and repeat close correction & coating jobs - Bulletproof strategy to become your market's #1 go-to detailer 2020 is the year I'm lifting the industry up breeding a new-age of 2.0 detailers, the rainmakers If this rings your ears and you're interested in leveling up, I've just opened up some spots for the next few days for a free 1-on-1 45-minute strategy session with me In the session, we'll bring complete clarity to your current landscape of what you're currently doing and what's not working.. And then we'll map out exactly needs to be done to reach your goals for the next few months, so you know exactly what to do for your next steps instead of not knowing what to do and feel stuck (If the link still works, there are still spots left. If it doesn't work, it means I'm fully booked out until further notice) Click here to schedule your 1-on-1 45-mins strategy session now |
Yikhai WongHelping Detailers Scale To $50k+/month 
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