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Summary: In this video, i share with you my story about how I booked my first ever ferrari and coincidentally, my first ever coating job and how that happened
Free 29-mins training on booking 10-50 high end correction and coating clients every month: Watch 29-mins free training Join our Detailing 2.0 facebook group: Join +/$100K Detailing 2.0 Facebook Group
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Summary: In this video, i'm busting the myth of recurring/repeat customers, and why you shouldn't have them in your business + mapping out the fastest way to $10k/month with your detailing business
Here's what I cover: 1) Recurring Model 2) Myth of consistency with recurring 3) Churn is your biggest enemy 4) High Ticket One Time Model 5) Achieving consistency with the high ticket model 6) Reverse engineering the raw math to $10k/month Free 29-mins training on booking 10-50 high end correction and coating clients every month: Watch 29-mins free training Join our facebook group if you haven't already: Join +/$100K Detailing 2.0 Facebook Group
Summary: In this video, I explain why doing discount offers is pretty much catastrophic for your detailing business and your brand
Here's what I cover: 1) The Detailers Rat-Race Cycle 2) Why are detailers offering discounts 3) Why word of mouth/referrals is not enough 4) 2 reasons why offering discount is brand damaging on customer's and loyal followers 5) Audience discount offers attracts 6) When to use discounts 7) Bonus > Discounts 8) Short term band aid 9) Short term comfort at the cost of tomorrow 10) Long term thinking 11) Branding & market positioning Free 29-mins training on booking 10-50 high end correction and coating clients every month: Watch 29-mins free training Join our facebook group if you haven't already: Join +/$100K Detailing 2.0 Facebook Group Meet Jimmy and Arthur Jimmy loves detailing, he ran his business from the ground up for a few years He participates in every detailing group discussing the latest compounds, microfiber towels, equipment etc He gets onboard with yet-another-coating that just got released 69th time this year Every detail process he posts on fb, insta & snapchat story as he’s convinced that’s the way to get new customers On top of that, he spends another 30 mins setting up his DSLR on tripod to film his new youtube video on some tips on how to use a clay bar Which by the way, has already been covered 420 times since the caveman days After the work has been done (which he only got paid $300 for a full detail) Now he’s spending another couple hours blasting everywhere on local fb groups, detailing groups etc Not only he barely got any inquiries.. All he got is his detailer bros across the states giving him compliments and thumbs up Now he’s high on dopamine thinking he’s running a successful detailing business When in reality he’s only booking 2 coating jobs per month at best with Susan inquiring how much to clean the interior of her minivan that has just been perfectly decorated by her 3 kids with dried up coffee and fries Now, Arthur is a little different Arthur also has been running his detailing business for a few years But he knows how to work smarter, not harder Arthur understands that the lifeblood of his business is his customers, and not his social media followers He also understands the difference between a general detail *cough* wash job and a correction and coating job that is pretty much night and day So he decided to laser focus on the specialist services He has done his research, he knows WHO are his ideal customers Down to the language they use and watches they wear.. And most importantly, where they hang out He dedicates couple hours every single morning to generate interest from his ideal customers and set appointments up for them to bring their cars in for a estimate By noon, not only he has already finished washing and decon on a car he’s doing He already has 3 cars coming in for an estimate FROM the efforts he put into his business daily, every morning setting appointments up with his IDEAL customers He took his time doing the appointments, made a great connection with them even though he have to pause what he’s doing.. As he KNOWS the value of sales By the end of the day he has already booked 2 more cars in for a correction and coating for the week.. On top of 4 cars he’s already currently doing By the end of the day, he hasn’t even checked his social media.. Nor did he post any stories.. nor did he make any videos.. nor did he participate in conversations with other detailers Most importantly, he doesn’t whine on groups/forums about "omg how do i manage doing the work and talking to customers" At the end of the month, he already has done 23 correction coatings, 4 brand new coatings, 3 pre-sales, 2 PPF that brought his revenue to $42,000 that month Yet he barely posted any content on social media And Jimmy is still replying to his detailing bros about what pad he used on the full detail he did Months later.. Arthur hired a new staff, upgraded his shop to handle the workflow, new equipment, added a renovated waiting room to better serve customers as he understands the importance of customer experience and his services What about Jimmy? He got started showing off his snowfoaming skills on tiktok and asking the same question on forums about their opinion on graphene coatings I’ve seen many detailers come and go, live and die.. Well known detailers and not-so well known detailers I see detailers all the time obsessing facebook likes, engagements, insta followers, snapchat, tiktok blah blah.. When does it end? Which in reality, it BARELY convert into sales I used to be like Jimmy.. (Detailing 1.0) I have 2.9k likes on my detailing business page and 5.9k likes on my Yikhai Wong fan page Got me nowhere but broke Do those likes convert into sales? I’d be lying if i said no.. lol It does, but only a VERY small portion (like 0.1%) with little to zero predictability and consistency When I became like Arthur (Detailing 2.0) everything shifted 2016-17 from $4,300/month to $14,500/month 2018-20 from $14,500/month to $14,500/WEEK What's next? I started helping detailers to become like Arthur Time to level up detailers who wants to win And.. I did not expect what happened? Meshac just booked a holiday trip to Florida for a $5,600 boat client + another 1 boat + 3 cars:   Zac just booked his highest ticket of $3,400 and booked out until 3rd Week of August:  Mike just booked a lamborghini for $1,800:  What changed in them?
They did not do what Jimmy is doing blasting on every social media platform. They became like Arthur If this rings your ears and you're interested in becoming like Arthur, schedule a free 45-min strategy session with me Applications is now open to work with me to help you transform your business.. I have just freed up some spots for the next few days In the session, we'll bring complete clarity to your current landscape of what you're currently doing and what's not working.. And we'll map out what exactly needs to be done to reach your goals for the next few months.. Then, I'll show you what's possible so you know exactly what to do for your next steps instead becoming like Jimmy (If the link still works, there are still spots left. If it doesn't work, it means I'm fully booked out until further notice) Click here to schedule your 45-min strategy session now Talk soon! - Yikhai Wong |
Yikhai WongHelping Detailers Scale To $50k+/month 
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