 As an entrepreneur, I face tons of rejection every single day
Does it mean it’s bad? No In fact it’s the opposite. The more rejections I get, the better It strengthens you, it toughens you up The more rejections I cycle through, the closer I am I achieving to what I want Not for the soft hearted tho It’s fucking hard, not gonna lie Here’s what I’ve learned (a lot of them is paralleled with picking up girls actually HAHAHAH) ➡️ Nothing is personal. Every call that ends with a no, it’s nothing personal. It doesn’t mean I’m less of a man or doesn’t mean I’m shit ➡️ Every rejections I get, I get to learn something great from it and I’m super grateful about it ➡️ Every rejection is feedback. Find out why, do more of what works and less of what doesn’t work ➡️ Not everyone is going to say yes. Just like the 80/20 distribution, only 20 out of the 20 will say yes - the more nos I get, the closer I am to get a yes People would run miles away from rejections, I crave for them. The more the better Every single rejection allows me to be one step closer to my goals Big takeaway is to fall in love with rejections, love the thing that hurts you and make you stronger
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  Which side are you on?
Breaking backs grinding on interior jobs of camrys, civics, soccer mum SUVs.. And constantly getting price shopped and being compared to the fly-by-night detailer that just started his business 2 weeks ago having watched some youtube videos and some amateur consumer-type equipments from autozone Or the newer, higher-end cars that do not have dog hair, spilled coffee, dried up McDonald's fries? Getting the $200 general/interior detail jobs is simple.. Any man and his dog can do it A few posting and some random ads can bring you these general and interior jobs What about booking the $1,000-$4,000 jobs? Consistently, predictably like a clockwork and rake in 6-figures? That's a whole different story that barely anyone talks about Ask the detailers who are making a killing in this industry with those jobs will tell you: "It's all about doing good work bro" It's a lot more than that. It's all about the little details (no pun intended lol) of the business Branding needs to be on point Market positioning needs to be on point Pricing needs to be on point Sales needs to be on point Finish results needs to be on point Marketing needs to be on point Operations needs to be on point Customer satisfaction and experience needs to be on point Endless things i could talk for days - Which I set myself on a mission to help other detailers to "escape the general wash and interior grind" and start moving into the higher end market Many times which I have to help move past their limiting beliefs "but my area/market blah blah" "too many competitors who have been established a lot longer than i do. I can't compete with the big boys" Market/area does not matter, as long as you have a good offer and exceptionally good work People will travel to get their cars done I travel across states to buy cars and get a specific service done. And people even travel cross countries to buy stuff - so can your detailing services There are detailers located in remote rural areas and they are crushing it making mid 6-figures, and there are detailers who live in metro areas that can't even get a $1,000 client No excuses What about the competition? I learned that if I moved all detailers to the high end, the high end market will be oversaturated. So what do we do? We define our own unique market. Be in a blue ocean instead of a red one and not compete with each other How do we do that? We niche down to a very specific type of vehicles and ONLY specialise in that By defining a unique market you become irreplaceable, you can't be compared and you can't be price shopped It's like comparing Lexus to BMW. Sure, you can compare specifications and all of that but they are both different cars And that's the foundational start of shifting to detailing 2.0 which I hope it helps If you want to start moving into the new age, detailing 2.0, I have a program called Uplevel Detailing which helps detailers transition from 1.0 to 2.0 And help them to get to 6-figures with FB ads to generate those clients predictably like a clockwork All the principles, strategies and framework that I wish someone told me when I was doing the general grind. It took me tons of money, time, sweat and tears to figure this out Quick note tho, november slots are completely filled up, and there are a couple left in December If transitioning to 2.0, consistently booking the 4-figure jobs and escaping the general and interior grind is something you want to get to, I've make a free training video for you: http://www.yikhaiwong.com/free-training  "i've tried fb ads. It didn't bring any work"
"I can't get anyone to book with me when I use fb ads" I used to felt the same too zuccybergs is always changing the algorithms and reach seems to be lesser every dollar I spent.. Until i stopped looking at how to use the platform and look at the principles underneath Anybody can hop onto youtube and learn how to run ads People will upload videos on every platform update, but I can tell you right now using the platform is easy It's just a few clicks of buttons Launching the ads only takes a few minutes But will it bring any jobs? Systematically, every single day like a clockwork? Probably not.. Making ads work is tons more than knowing how to use the platform 95% of the work to make fb ads successful is OFF the platform, not on the platform To make FB ads work, several things needs to be aligned You need a good offer, good branding, good copy (messaging and words on the ad), good images/videos, landing page, sales, and solid backend services 1) It's not about creativity. It's all about numbers The #1 key to make FB ads work is knowing your numbers Biggest mistake I see when people try to run their ads is not knowing their numbers and leaving it up to chance And start spending hours to make the "perfect ad" They think just setting like $5/day, leave it and it'll bring in work. It doesn't work like that Especially when the ad spend is out of your pocket E.g my correction and coating job ranges from $1,000 to $3,000 The market price for correction and coating leads is about $5 - $30/lead (if you do it properly) (We never consider people messaging the page as a lead by the way. It's too flakey. What we consider as a lead is when someone enquire through phone or contact form on our landing page) And my closing rate is 30% on cold enquiries 10 leads @ $30/lead and 30% closing rate with my basic $1,000 service = $3k revenue with $300 ad spend If you want to bring in $3k each week, then you need to spend $300 on ad spend every week Work out your cost per customer acquisition, and work backwards on how much you wanna make per month down to the daily ad spend budget Not rocket science. It's all about knowing your numbers 2) Not enough budget and variation Variation is KEY in facebook ads 1x ad running is not enough. You won't even know if it's going to work. If it's not going to work then you need to test another ad 1x campaign, multiple ad sets, and several different ads, launch all at the same time. Then after 4 days, kill the ones that don't work and double down on the ads that work People run 1x ad at a time, I run at least 64x ads at the same time and double down on what works And that's how I dominate my market Well of course, to run so many ads at the same time - budget NEEDS to be there (duh) Good fb ads campaign for detailers is about 1:10 ROI, or at least 1:5 ROI to be profitable 1:10 = $100 cost per customer acquisition on a $1,000 job 1:5 = $200 cost per customer acquisition on a $1,000 job Of course, you can then add your upsells on top of that But we're assuming the worst case to make our business run lol Me: "How much is your ad spend for fb ads?" Client: "Well $100 - $200 per month" Me: ".... That's too low" I'm talking in the danger zone here Fb ads needs a bigger budget to make it work, but at the same time if you don't know what you're doing with fb ads you will also lose a lot of money even with a bigger budget Hence why I'm reluctant to tell people to increase their ad spend budget without knowing their business thoroughly Ideally at least $1,000 - $2,000 for ad spend. And that will bring you $10k - $25k worth of work per month Wanna make fb ads work for your business and hit $10k/month? Shoot me a message and let's see how we can make FB ads work for you  Charging more than $300 used to be a struggle..
Whenever I started quoting my prices, prospects will ALWAYS tell me: "Thanks. Let me think about it" "But the other guy is charging way less than you" "thank you for your info. Let me get back to you just looking around for prices" Sounds familiar? It's all in the mindset and not about the market, the area, or how much people are willing to pay If you have a good offer, people WILL pull their wallets out Here are 2 key elements to get clients booked in at a price you're worth: 1) Differentiate yourself Have you ever wondered why customers won't book with you once you try and charge more than $300 for your full detail? And then you start thinking it's the area/market/demographics blah blah (it's not) I once wondered the EXACT same thing too Then I realised all detailers have the same full detail, exterior detail, interior detail, 1 step etc How are you different from the rest? I've always practiced what I preach. i've came up with my own unique detailing packages that are different from the rest And when someone asks how much for a full detail, I don't just give them a price - I start exploring what they *actually* wants Some people might just want a good clean, some people wants a restoration detail, some people wants to sell their cars etc Pull that out and sell them a custom-tailored package or any of your packages that would suit their needs 2) Value positioning Stop charging per hour. It's old, rigid and it's just encouraging you (and your workers) to pump more hours in (yes, I know you want to make yourself profitable, I get that) Start pricing yourself based on VALUE How much would it actually cost them if they get their cars detailed and don't get their cars detailed? Pre-sale detail could increase their vehicle's value and position their vehicle as the higher end of the car sales market, why should they cheap out on a detail? Paint correction saves them from getting their cars resprayed Ceramic coating saves them time, and labour of maintaining their vehicle's appearance and maintain resale value PPF prevents stone chips and scratches See how different and a lot more valuable once I reposition it that way instead of selling it is for what it is? Your prospects CANNOT see that because the general image of detailing is not big $$$ Hope this helps y'all to start charging what you're worth 👊 I have a program called Uplevel Detailing, it basically helps detailers to charge what they're worth and book high-ticket correction and coating jobs consistently without a slow season again Most detailers are pissed because their competitors are trying to undercut them. But in Uplevel Detailing, they are in a market of their own without competitors and no one is looking to settle less than $10k/month. It's a different set of environment and standards November slots are almost full, I still have 1 or 2 more slots left tho. Happen to have some spare time to write a post lol If you're interested, holla me in messenger. Let's chat and see if we're a good fit to bring your detail gig to the next level, especially during winter seasons |
