Detailers, Win Or Fail With The Coronavirus (COVID-19) Pandemic - It’s Your Choice

With the current news and social media pumping your paranoia about the outbreak and the restrictions set in place, everyone is panicking 

(when there’s no need to be)

Stay healthy, rest and eat well. Stay indoors as much as you can, wash your hands and practice basic hygiene

1) There’s always opportunity in every bad situation

Warren Buffet once said “Be fearful when others are greedy and be greedy only when others are fearful”

Business is booming right now in some of the industries like medical, marketing, grocery, etc

The pandemic is cleaning up the economy - it’s weeding out those who can’t pull themselves through and the strongest one will get ahead of the game 

Let the fly-by-nights die, and the pros live 

Detailing should be considered as an ESSENTIAL business in this pandemic, as it sanitizes your customer’s vehicle keeping it clean and detailing services should fall under auto services 

(even though it’s not stated officially)

Check out the press released by International Detailing Association here 

2) Golden opportunity 

Now it’s the time to go harder than ever before

Everyone is staying home with their eyeballs glued to their screens, ad cost has dropped significantly and now it’s the PERFECT time to put your business out there 

Start doubling down on interior detail & protection, angling your message more towards prevention and peace of mind of the virus 

Then upsell to exterior detail/protection when you’re working on your client’s car 

3) Cash reserves 

This pandemic should teach you a thing or two about having solid cash reserves. Cash is king in recessions like this

If you’re a mobile, have at least a minimum of $20k cash reserves at all times

If you have a shop, have at least $50k-$100k cash at all times 

In my opinion, any detailers who are running their business without solid cash reserves is going to get their ass kicked by environmental changes like this/their competition

Having solid cash reserves allows you to: 

a) Keep your head in check all the time, and not in a state of neediness when you’re talking to a potential client
b) Rock-solid confidence
c) Weather through a storm like the current coronavirus pandemic we’re facing

4) Shut the doors, pull the curtain and focus 

Turn off the TV, shut off your social media, and go hard on your business. Don’t listen to the news and media too much to keep yourself sane. 

There are more to just detail, there’s the entire backend side of business you can work on (which most detailers neglect) like branding, sales, admin, rearranging supplies, marketing, systems etc 

If you’re being forced to shut down for the time being in your city, time to restructure and think long term for your business 

If you’re still able to operate, the show goes on and it’s time go harder than you were already before 

If you need help weathering through the coronavirus storm and create a bulletproof strategy for your detailing business, schedule a 45-minute strategy session with me and let’s see how I can help and grow your business with the current pandemic: 

Click here to schedule your 45-minute strategy session