Evolution Of Detailers' Business Journey

It is important to know where you are and where you are going in your journey of running your detailing business

Imagine there's a mountain and there's a huge forest surrounding the mountain

Top of the mountain is where you ultimately want to be whether it's having your own shop one day or make $100k/month+ 

Without a map, you'll get lost in the forest and stuck there, or worst you don't even know there's a mountain 

Detailing 1.0: Level 1 Market Aware 

This is where you get in the trenches, in the grind taking any jobs you can possibly take with general and filthy interior details charging $100 - $350 for a full detail 

There everyday camrys and civics whom customers don't really care about their cars 

Occasionally once or twice per month, you'll get a ceramic coating job and you wish you get more of those but really you're getting more of the filthy interior jobs 

Rebranding + Market Positioning: Level 2 Market Aware 

Now you nail down the unique market you want to serve, you have figure out the ideal clients you want to work with and branded yourself as the "go-to detailer" in your unique market 

You raised your prices, you offer more of a boutique service instead of the typical detailer down the road and slowly transitioning away from the filthy interior and general jobs 

You start to get a reputation for quality work and your customers love what you're doing

But there's a problem in this stage: consistency. One month you're booked out with jobs and next month you're slow as dead waters 

Organic Mastery: Level 3 Market Aware 

This stage you systemise your client acquisition process, you know where to find your ideal clients and book them in for correction and coating jobs on-demand, and you know the numbers you need to make it work to make $8-$10k/month

You start building a list of your dream clients and at this point you've almost fully transition out of the general and interior jobs with the odd slow season where you have to take them 

This stage some detailers might move into a shop or some might not 

Organic + Paid: Level 4 Market Aware 

You have some cash reserves to spend it on ads to automate the client acquisition process day in and out like a clockwork. 

Now this part starts to get fun 

$10-$20k+/month now becomes a hygiene standard, you will not accept anything below that

Most detailers spend roughly $2-300/month on ads (which is barely enough to book correction and coating jobs on a consistent basis), you spend $2k - $4k/month on ads dominating your entire market 

Together with your build-up organic marketing efforts now you're one of the top players in your area. 

Full Operation + Detailing 2.0: Level 5 Market Aware 

Now you're a beast. You start branching out to PPF, Wraps, Tint, Wheels etc - becoming a one-stop shop for automotive customization

Because you know your market so damn well, you have the cash reserves to play with and you have a team of A-players in your shop operating like a machine making $20-$100k+/month consistently working less

I've seen shops who are doing more $200k/month, the sky is truly the limit of how far you can bring your detailing business to 🙌🏻 

If you want to scale your detailing business to the sky and dominate your market to become your market's go-to detailer, I've made a free training on how to do so here: 

http://www.yikhaiwong.com/free-training