Getting High-End Detailing Clients With Facebook Ads

Getting High Paying Clients With Facebook Ads 💵

After spending tens of thousands of dollars on ad spend to get clients..

And have worked with facebook media buyers who spend upwards to $30,000/day on facebook ads

And also seeing behind the scenes of multi-million dollar ad accounts..

I sure know a thing or two about getting high paying clients on facebook ads 🤔

After witnessing detailing businesses trying to run their own facebook ads, they might as well throw their money in the bin 🤷🏻‍♂️

Ads aren’t getting cheaper

I remembered not long ago you can run a sloppy campaign and still make it profitable - but not these days 

Here's some of the biggest "NOs" when comes to running Facebook ads

- Using "boost" 
- Not having a landing page and sending traffic straight to home page 
- Bad copy 
- Selling high-priced services upfront 
- Hyper targeted audiences 
- Not using tracking pixel (seriously?)
- 1 image, 1 audience and 1 copy (fatal!) 
- Turning ads off after 2 days when it doesn't bring in any leads
- Low ad spend budget

I can talk all day about facebook ads and it won't take much for me to write a 5000-word essay about it 😂

But here are some quick tips to get high paying clients with facebook ads

1) Irresistible Offer

I was watching one of old Russell Brunson's seminar and he quote from one of his earlier mentors - "Amateur focus on the front end"

That quote struck my nerve hard because I couldn't figure out how to run profitable facebook ads back then...

And suddenly I had an "ah-ha" moment 

That's because I have been trying to sell my high-priced stuff on my front end!

There are front end services and back end services of your detailing business

Selling your high-priced services straight up on facebook ads is a surefire way to burn all your money 

Here's why: 

You're targeting people who have never heard of you and your business before! 

Why would they spend thousands of dollars with you when they don't even know you yet?

If I walk up to you on the street and say "yo, gimme your car keys and $2,000 and I'll turn your car to be better than brand new"

Not only you'll think I'm crazy you might even have 911 dialed on your phone ready to call the cops

Your goal is NOT to get people to book your high-ticket services upfront from your ads, 

Your goal is to GET PEOPLE THROUGH THE DOOR and upsell AFTER you provided value

When you’re advertising on facebook, you are showing your ads to people who are not looking buy where compared to google adwords, someone is actually actively searching for a solution 

2) Do NOT set hyper targetted audience 

How most people select their audience through the targeting feature when they are publishing their ads: 

Many different layers of audience interests, demographics and they end up with 20-30,000 potential reach that they think that's all their potential clients 

And then their campaign breaks after 3 days and not knowing why 🤦🏻‍♂️

Facebook's algorithm is seriously smart enough to optimise around on who clicks on your ad 

Even if you don't set any targeting, your ad will work waaaaay better and much longer compared to if you set hyper targetted audiences

3) Variations

Normal people have 1 ad running at a time, but how do you even know if that ad works? 

If you only have 1 ad running, you are not giving facebook enough variations to shuffle and optimise for your ideal audience 

Normal people only have 1 ad running, I have AT LEAST 50+ ads run at the same time 

Come up with multiple images, different angles and offers. And then you will immediately know which ad works in 4-5 days and you can double down on that afterwards 

4) Know your numbers!

Facebook ads is no place for creativity

Soooo many people try different fancy video ads, fancy logo, branding etc

Using your creativity mind with facebook ads WILL eat you alive 

You NEED to know your numbers

Not CPC or CPM but CONVERSION numbers 

Facebook ads is ALL ABOUT $1 in and get $2 out 

And NOT $1 in and 20 likes out like most people run their campaigns 

That’s why you need variation! 

One ad might get a high number of clicks at a low cost but none of those clicks convert to leads

And another ad might have a low number of clicks at a higher cost but they all converted to leads 

Now go crush it with Facebook Ads and make money 🤙