Go hard for 2020 - Detailers, it's your year

Make $10k/month your hygiene standard 

Serve better clients, fill up your calendar and book yourself out with higher ticket clients

How to make it happen? Simple

1) Pricing 

Forget the full details. Focus all your energy selling corrections and coatings. Make that your main focus

Don't feel guilty about not wanting to do the full details. It's good for you, your clients and the industry. 

Sorry but the full details they don't pay much, dirtier cars and it doesn't really make much of a difference 

With correction and ceramic coatings that's when a car has a true transformation 

With general full details you put 80% effort you only get 20% results (in terms of revenue), but with corrections and coatings it's 20% effort 80% results

One $2,000 coating job covers 10 full details without breaking your back 

What to charge? (hot topic) 

At least $600-$1,xxx for a basic standalone correction

At least $1,000 for a basic coating

$1,500 for cars that couple of years old and $2,000 - $5,000+ for neglected older enthusiast cars

If you can't charge that much, there's work to be done to your business and it's not about the market or area 

There are guys out in 5,000 population small towns doing mid to high 6-figures and there are guys in big cities that can't even get a ceramic coating client. 

Drop all excuses and get it done

2) Know your numbers 

To consistently make $10,000/month, all you gotta do is reverse engineer it and know your numbers

$10,000/month = how many correction and coating jobs you have to do to make $10k?

Say you charge $1k for a per basic coating, ok? Not including the upsells or higher-end packages

You need 10 of them, maybe 11 to 12 to level out all the other cost like chemicals, coatings or what not. So which means you need at least 2 - 3 coating jobs a week. Cool? Very much doable

The only 2 metrics that matter in this equation, leads and close. Simple?

First work out your closing rate - average out of 10 enquiries, how many of them do you close? 

Say you're really bad at selling corrections and coatings and you only get 2 bookings out of the 10

Then to book 3 jobs, you need 15 leads a week, right?

Then say you only work mon-fri, taking the weekends off to work on your project car or spend time with the fam

Which means you need only 3 leads per day. 3 leads a day = $10k/month, sounds good?

3 leads per day it's simple:
- Can you run some ads to generate 3 qualified leads? 
- Can you find and talk to 3 of your ideal prospects? (assuming you know exactly who your ideal clients are and you know where they hang out) 
- Can you talk to 3 of your past clients and ask for some referrals?

There are million ways to generate 3 leads per day 

Make 2020 your year, go out and start making it happen 💵

If you need help, shoot me a message and let's see how I can help your detailing business go hard for 2020 and hit $10k-$30k/month+