How To Charge More (Or What You're Worth) For Your Detail Services

Charging more than $300 used to be a struggle.. 

Whenever I started quoting my prices, prospects will ALWAYS tell me:

"Thanks. Let me think about it"

"But the other guy is charging way less than you"

"thank you for your info. Let me get back to you just looking around for prices" 

Sounds familiar?

It's all in the mindset and not about the market, the area, or how much people are willing to pay

If you have a good offer, people WILL pull their wallets out

Here are 2 key elements to get clients booked in at a price you're worth: 

1) Differentiate yourself

Have you ever wondered why customers won't book with you once you try and charge more than $300 for your full detail? 

And then you start thinking it's the area/market/demographics blah blah (it's not)

I once wondered the EXACT same thing too 

Then I realised all detailers have the same full detail, exterior detail, interior detail, 1 step etc 

How are you different from the rest? 

I've always practiced what I preach. i've came up with my own unique detailing packages that are different from the rest

And when someone asks how much for a full detail, I don't just give them a price - I start exploring what they *actually* wants

Some people might just want a good clean, some people wants a restoration detail, some people wants to sell their cars etc 

Pull that out and sell them a custom-tailored package or any of your packages that would suit their needs

2) Value positioning

Stop charging per hour. It's old, rigid and it's just encouraging you (and your workers) to pump more hours in

(yes, I know you want to make yourself profitable, I get that) 

Start pricing yourself based on VALUE 

How much would it actually cost them if they get their cars detailed and don't get their cars detailed?

Pre-sale detail could increase their vehicle's value and position their vehicle as the higher end of the car sales market, why should they cheap out on a detail? 

Paint correction saves them from getting their cars resprayed

Ceramic coating saves them time, and labour of maintaining their vehicle's appearance and maintain resale value 

PPF prevents stone chips and scratches 

See how different and a lot more valuable once I reposition it that way instead of selling it is for what it is?

Your prospects CANNOT see that because the general image of detailing is not big $$$

Hope this helps y'all to start charging what you're worth 👊

I have a program called Uplevel Detailing, it basically helps detailers to charge what they're worth and book high-ticket correction and coating jobs consistently without a slow season again

Most detailers are pissed because their competitors are trying to undercut them. But in Uplevel Detailing, they are in a market of their own without competitors and no one is looking to settle less than $10k/month. It's a different set of environment and standards

November slots are almost full, I still have 1 or 2 more slots left tho. Happen to have some spare time to write a post lol

If you're interested, holla me in messenger. Let's chat and see if we're a good fit to bring your detail gig to the next level, especially during winter seasons