How To Stay Consistent With Your Detailing Business

Inconsistency sucks

Especially going through slow seasons when you have to pay your rent and bills 

The secret to staying consistent isn't how you well you market yourself, it's how you manage and keep your leads 

100 new inquiries won't matter if you can't close, maintain and retain all of them - It won't help you to stay consistent 

1) Know your numbers and know where your leads come from 

Most detailers run with what I call "hope and pray marketing"

It goes like this: last month they are crushing it, this month they are on one knee on the ground praying to 9 religious gods for the phone to ring from their word of mouth/referrals  

And then they start running 25% discounts or competition on facebook undercutting themselves with little to no regards to what it does to their branding

They can't put their finger on the source of where their work is coming from 

Figure out where exactly your lead source is coming from and double down on that making sure it's measurable and you're able to influence it 

(e.g facebook ads, google ads, partnerships, tons of ways to generate leads)

And figure out how many leads it takes to close a job, and how many leads you need to generate per day to generate $x/month

2) Storing, maintaining and keeping your leads in the loop 

When someone says no, it doesn't mean no - It means not yet

Why would you let them go? They will end up in your competitor's door. Keep them in the loop!

When time comes, they WILL book their cars in and you want to be the FIRST person to come to their mind

Collect and store all your lead information and keep them in the loop to let them know what you're up to, educate them with articles, show them transformation send them offers etc 

They LOVE it. They are just like you, they care about their cars if not they won't even enquire in the first place

A basic CRM (customer relationship manager) can do all of that easily 

Best part? I retarget them and I appear everywhere they are on the internet. 

Each touchpoint I sent, it'll up my calendar with jobs eliminating slow seasons ever again 

Hope this helps you guys 👊

P.S last week I made a free short training video for detailers explaining 3 concepts on how to consistently book correction & coating clients and eliminate slow seasons in your detailing business for good, link in my bio. Feel free to check it out