How To Target The RIGHT People

And no it's not the "audience" on facebook ads  

The problem isn't how you do your fb ads targeting..

Doing marketing and ads is the easy part. It's just clicking of a few buttons 

The real solution to the problem is to know your ideal customer, your market you're serving (your niche) and position yourself in the market to attract your ideal clients 

There's a reason why Lamborgini doesn't buy ads on TV - they know the people who can afford them don't just sit at home watching tv all day 

There's a reason why Porsche doesn't market anyone below 40 - how many 25-year-old punks can afford a $250k 911? 

(seriously, the driveaway price for a brand new base model 911 in Australia is about $250k)

Once you nail that down, you'll know exactly where they are, how to talk to them and market yourself directly to your ideal clients

By doing it right, you don't really need to touch any marketing or ads platform to make 6 figures

If you don't know who your ideal clients are and you don't have a unique market you're serving - you're targeting everyone and a generic detailer 

And you'll be in never-ending competition with other detailers who are battling on price with random filthy interior grime jobs and soccer mum SUVs

A lot of detailers market themselves as detailers and hope that one day they can work on the cars they like (which rarely happens)

Why not market yourself differently? To a specific segment of the market as a specialist? 

Then now you're different, you become the go-to detailer in your market and charging what you're actually worth. 

All they think about it's you they want to get their car detailed because you stand out 10x from the other general detailer

Best part? You get to work on cars you actually enjoy instead of hoping one day you get to work on one you like

➡️ How to nail your ideal customer and market down 

It starts with identifying your unique market, your niche 

What is your niche? Could be a specific brand, type of vehicle, country of origin etc 

What's the market size and demand? The last thing you want is to choose a niche where people don't typically spend money on a 4-figure price tag detail (uber drivers, camry owners etc) 

Who is my ideal customer? No, not demographic wise like age 30-60 living in city XYZ. What are they like? What's their typical occupation? What problems are they facing? Where do they hang out? Where get their news from? etc etc. 

Create an avatar of your ideal customer and when you start marketing yourself to your ideal customer, it'll grab his attention and everything else becomes a piece of cake 

Hope this helps