How To Use FB Ads To Generate Correction & Coating Jobs Every Week Like A Clockwork

"i've tried fb ads. It didn't bring any work" 

"I can't get anyone to book with me when I use fb ads"

I used to felt the same too 

zuccybergs is always changing the algorithms and reach seems to be lesser every dollar I spent.. 

Until i stopped looking at how to use the platform and look at the principles underneath 

Anybody can hop onto youtube and learn how to run ads 

People will upload videos on every platform update, but I can tell you right now using the platform is easy

It's just a few clicks of buttons

Launching the ads only takes a few minutes 

But will it bring any jobs? Systematically, every single day like a clockwork?

Probably not.. 

Making ads work is tons more than knowing how to use the platform

95% of the work to make fb ads successful is OFF the platform, not on the platform

To make FB ads work, several things needs to be aligned 

You need a good offer, good branding, good copy (messaging and words on the ad), good images/videos, landing page, sales, and solid backend services 

1) It's not about creativity. It's all about numbers 

The #1 key to make FB ads work is knowing your numbers 

Biggest mistake I see when people try to run their ads is not knowing their numbers and leaving it up to chance

And start spending hours to make the "perfect ad"

They think just setting like $5/day, leave it and it'll bring in work. 

It doesn't work like that

Especially when the ad spend is out of your pocket

E.g my correction and coating job ranges from $1,000 to $3,000 

The market price for correction and coating leads is about $5 - $30/lead (if you do it properly)

(We never consider people messaging the page as a lead by the way. It's too flakey. What we consider as a lead is when someone enquire through phone or contact form on our landing page)

And my closing rate is 30% on cold enquiries 

10 leads @ $30/lead and 30% closing rate with my basic $1,000 service = $3k revenue with $300 ad spend 

If you want to bring in $3k each week, then you need to spend $300 on ad spend every week

Work out your cost per customer acquisition, and work backwards on how much you wanna make per month down to the daily ad spend budget

Not rocket science. It's all about knowing your numbers

2) Not enough budget and variation 

Variation is KEY in facebook ads 

1x ad running is not enough. You won't even know if it's going to work. If it's not going to work then you need to test another ad

1x campaign, multiple ad sets, and several different ads, launch all at the same time. 

Then after 4 days, kill the ones that don't work and double down on the ads that work 

People run 1x ad at a time, I run at least 64x ads at the same time and double down on what works

And that's how I dominate my market

Well of course, to run so many ads at the same time - budget NEEDS to be there (duh) 

Good fb ads campaign for detailers is about 1:10 ROI, or at least 1:5 ROI to be profitable 

1:10 = $100 cost per customer acquisition on a $1,000 job 

1:5 = $200 cost per customer acquisition on a $1,000 job

Of course, you can then add your upsells on top of that

But we're assuming the worst case to make our business run lol 

Me: "How much is your ad spend for fb ads?"

Client: "Well $100 - $200 per month" 

Me: ".... That's too low" 

I'm talking in the danger zone here

Fb ads needs a bigger budget to make it work, but at the same time if you don't know what you're doing with fb ads you will also lose a lot of money even with a bigger budget

Hence why I'm reluctant to tell people to increase their ad spend budget without knowing their business thoroughly 

Ideally at least $1,000 - $2,000 for ad spend. And that will bring you $10k - $25k worth of work per month 

Wanna make fb ads work for your business and hit $10k/month? 

Shoot me a message and let's see how we can make FB ads work for you