Levelling Up To Detailing 2.0

Levelling Up To Detailing 2.0
​
No more generic full detail or interior jobs with cut-throat competition (or at least those jobs are being delegated) 

And moving to only work on high-end cars with high-ticket services with Paint Correction, Ceramic Coatings and PPF day in and out CONSISTENTLY and making 6-figures 

How does one get there? 

You need to master these 4 key components: 

#1 Branding 

Ask yourself:

Does my brand communicate to the high-end market?
Does my work communicate to the high-end?

Toyota and Bentley are both cars with 4 wheels, but they are both serving a completely different world of people and market

To transition to high-end work, your branding NEEDS to reflect on it

You can't put a $200,000 price tag on a new corolla compared to a Porsche

#2 Sales 

Sales are one of the BIGGEST sticking points when detailing businesses are transitioning to the higher end market but most detailers aren't aware of this 

"Got a lead enquired about us, told them my price and never heard from them again" 

"Client never showed up" 

"I want to think about it, I'll get back to you" 

If you ask me, what's the one and the only thing that made the biggest shift? I'll tell you straight up is sales 

You can pretty much bomb everything, your website, your social media, your branding but if you know how to sell, then you will never go hungry because you have the ABILITY to close anyone who comes your way

Even if everything fails, you can get a job as a commissioned salesman and make tons of money. Having sales skills is your #1 biggest assets (ask any successful businessman and he will tell you the same thing)

Closing anything above $600 requires a fairly decent sales skills

#3 Marketing 

Marketing is when you put yourself out there in front of your potential clients and generate leads like a machine 

Marketing comes AFTER sales. If you can't close your current leads, you don't have a marketing problem. You have a sales problem. 

To get to the 6-figure calibre you need to master your marketing to generate leads consistently with predictability

#4 Operations 

One of the biggest part of the business a lot of detailers overlook 

They are AMAZING detailers but they are not businessmen 

The top players are good at both, and seeing your entire business as a system and machine 

With mastering the operations, you can run your business like a well-oiled machine and scale your business to the 6-7 figure calibre 

3 key operations that need to run effectively before scaling 

1) Generating leads 
2) Closing leads 
3) Service Delivery 

Ask yourself: 

- How am I generating leads consistently with predictability? 

- How am I closing leads systematically at a consistent closing rate?

- How am I delivering the service? Is it efficient? Do I need to hire workers and contractors? 

Once you master these 4 components, you are playing at the top 1% in this industry 

If you're looking to level up your detailing business - shoot me message and let's chat

I help detailing business owners grow to the 6-figure calibre by booking high-end clients consistently and transition to detailing 2.0 with my 6-week uplevel detailing program

I'm currently offering a free 45-minute strategy session where we'll dive deep down where you are right now and where you want to grow this business to, and we'll map out how we can bridge that gap. 

Click here to schedule your FREE 45-minute strategy session

P.S take action before your competitors do and end up eating your lunch 😉