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Now it's not the time to chill out at home binging on netflix or youtube.. The actual detailing work is 20-30% of your business at best (Even though that's the core of it) There's an entire back end side of the business which most detailers neglect... Marketing, branding, sales, operations, admin, strategizing, long-term planning, customer experience service etc And honestly, the back end is what determines whether or not your business survives.. NOT your skills Detailing skills can be easily taught and replicated Now it's the BEST time to work on the back-end side of your business to gear up and get ready when this pandemic is over Most people's eyeballs are on the screen right now, and ad cost is significantly cheaper than normal times Sharpen your sword while you still have the time right now The ONLY 3 core things to focus to sharpen your sword and get a competitive edge: 1) Unique market with aligned branding to cut competition (foundations) Just putting yourself as "detailing service" or "detailer" is not going to cut it in 2020 anymore There are way too many detailers out there snatching and fighting for a tiny slice of the same pie with no differentiations After being in the trenches of the industry for years and observing more than 5,000 detailing business in the states alone they all look the same from a bird's eye view All the same message like "full detail", "2 step correction & coating" 2012 to 2017 you still can do that but not in 2020 lol A new breed of 2.0 detailers is coming to take your lunch Pick a niche and be that niche specialist I can tell you right now by defining a unique market you: - Won't get price shopped with the detailer down the road - Won't get filthy camrys, accords or Susan with her mummy van with 3 kids - Easily book in 4-figure correction, coating & PPF clients - Also, you will cut out from your competition because you're not aiming for the same market vertical I can show you countless examples of auto business that niche down and crushing it but here are some: - SouthernBM - Weltmeister - The Tesla Studios 2) Targeted marketing & client generation system Targeted marketing is NOT putting random audiences on facebook ads spending $50 every other week and hope it brings in jobs lmao It has to be more scientific than that Without your foundations, niche and aligned branding this won't work Think about it this way: Toyota, Nissan, Hyundai attracts a certain type of audience Mercedes-Benz, Audi, BMW attracts another type of audience Bentley, Lamborghini and Ferrari attracts yet another type of audience You can see there are 3 completely different markets and the targeting is not at the FB ads level lol It's at the branding level and that's where you want to position your detailing businesses Once you have properly positioned yourself in the market, that's where we start hitting different platforms such as FB ads or any other platform to create a system Where you know for a certain you spend $x will produce y amount of leads and you need y number of leads to close the number of coating jobs you want to be doing per month Not rocket science fellas Most detailers do at best 1-3 coatings per month. Try 30 coatings per month (this can only happen with Detailing 2.0 with solid foundations + targeted marketing & client generation system) 3) Streamlining operations Lean, lean, lean, lean - that's the key right there Good ol industry saying: You need a range of equipment, different pads + compounds and chemicals for different types of cars While I partially agree to that, it's just not necessary. I have a shelf full of pads and compounds and honestly, I noticed that I only use less than 20% of all the tools and equipment I have Remember that your clients don't pay you because of whatever fancy tools you have, your clients pay you for the results (When is the last time you checked the model of your mechanic's torque wrench or impact gun whether or not it's professional?) Why? If you have a solid foundation and a unique market defined, the cars normally get is not as neglected. Counter-intuitively, after dealing with thousands of customers over different market verticals, people who actually take care of their cars are more willing to pay a 4-figure detail job than those who don't Got rid of most nonessential chemicals and equipment, packed into the back of my JDM 01 Legnum Wagon brought me $170k in the financial year of 2017-2018, one-man band focusing entirely on correction and coatings  No water tank, power generators, trailer etc Keep your business lean and mean, focusing the power activities and generates revenue and brings your business forward - by all means cutting fat out of your business You don't need to hire any helper/staff, or build a team to be making $10k-$20k/month consistently Especially with the current pandemic, everyone is shrinking down and it's a perfect time to start streamlining your business If you need help weathering through the coronavirus (covid-19) storm, switch over to the new-age detailing 2.0 model and create a bulletproof strategy for the back-end of your detailing business, schedule a 45-minute strategy session with me and I'll help you with that, especially now as it's the BEST time to implement some killer back-end strategies that will put your competitors in shame Click here to schedule your 45-minute strategy session
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