Most detailers are not really business owners. They are glorified freelancers with unnecessary huge egos

The real question isn't about learning some next level paint correction skills or the next 5-6-7-8 layer hypey coating

It's all about how to *actually* get those clients, run and grow an actual business

How to book 4-figure detail jobs consistently, systematically, on-demand with predictability 

Detailing and running a business is two separate things, and it's shocking how little it's being talked about in this industry

It's been swept under the rug with detailing business owners "keeping their secret" 

Ask any successful detailing business owners on how they get their high ticket clients, they won't really tell you other than some feel good words which don't really tell you anything like 

"just do a good job bro. work will come" 

"just post 6 times daily on social media and people will hit you up bro" 

"just boost on facebook bro. work wlll come in"

What's worst is most of them rely on word of month, referrals or what i call "hope and pray marketing" 

Where a good month business is doing awesome, clients coming in 

Next month comes they are desperately begging for work pushing out "competition" for likes and shares or monthly different types of "30% off promo"

Then have one knee praying to 9 religious gods for the phone to ring 

A healthy sustainable growing business doesn't operate like that, only freelancers do 

Step outside from the detailer's glasses and look at your business as a whole system  

There are 4 moving parts in a detailing business 

1) Generating leads 

Most detailers already have endless dramas with generating leads it's not even funny. Hence the "competition" and endless monthly promotion 

Referrals and word-of-month are great, but they're not reliable for business. 

It's unpredictable and untrackable. You don't know when and where they'll come. 

You're not in control and relying on referrals and word-of-mouth is like being in a rough sea with unpredictable storms

That is why I love ppc ads the best. It's very scientific. You can measure exactly how much it cost for each customer down to the dollar and day and what buttons to push to generate high quality leads on-demand at a low cost

2) Closing leads 

Then they don't know how to sell and complain about the "area doesn't pay for a quality detail"

How much you charge for a job directly reflects on how well you're able to sell your detailing services

When someone enquires you about a detail, you can either book it at subpar $200 or $2,000 - It all depends on how well you sell!

This is why sales are crucially important, it's the lifeblood of your detailing business

Barely anyone is going to call you and book at 4-figure job upfront 

You can pretty much bomb everything, but if you know how to sell, you will never go hungry and you'll always be good. 

Sales is a skillset that can be taught, and it all comes down to the right training and practice. No such thing as "introverted", "not good at talking", "not good at selling" or worst "sALeS iS nOt fOr mE"

It's a choice whether or not you want to get this down

3) Service delivery 

This the point where a lot of detailing business owners get stuck

Once they nail generating and closing leads, they can’t move forward from this point

They can't handle the work themselves, so they start hiring people and training them but they just don't know how to find the right people and manage them (Check out my previous post on when to hire workers)

When you first start hiring people, hiring a team should NOT be the first thing you do

Start with contractors first. Plenty of amazing skilled detailers who can't find clients and you're doing them a favour by giving them jobs. 

It's also a lot easier to hire and manage. So start there first until you have a solid experience working with people. From then onwards you then start hiring top talents

Hiring and being a team player is a whole ball of another dimension of the game vs a solopreneur

Talented A-players are extremely hard to find, and they NEED convincing to work for your company in the long run.

It’s not just paying them a salary and expect them to perform. Talented A-players are in this more than just money

Ask yourself these questions:
- Why would someone want to join my team?
- What is my company’s vision, mission statement and core values?
- What is my company’s culture? (Culture is HUGE. Culture defines someone’s work ethic when you as a boss are not looking)

Do NOT settle for B or C players. B players breed lower quality players and will only give you headaches

4) Economics - Running your business like a well-oiled machine

Once you have the first 2 parts honed and refined, you should be making at least make $10k/month.

Now it’s time to scale up the business to high 6 figures or even 7 figures:

1) You know how to generate leads predictably
2) You know how to convert leads systematically

The final piece of the puzzle is how to optimize your service delivery to run it like a machine

Ask yourself:
- How long does it take to complete my X service from end to end?
- Can the service delivery be delivered without me being there?
- How can I optimize the service to turn around faster, more efficient without compromising the quality of the work?
- How much volume can I bring in to my service delivery machine, if not, how can I optimize to bring in more volume?
- Volume = work = profit

Here’s the view of the whole economic system:

Input > Process > Output

- The Input is cranking up your lead generation system
- The process is your lead conversion and service delivery
- The output is how satisfied your customer and feedback

Once you run your business as a system, and it’s refined to the point it's running like a well-oiled machine - you can start cranking it up and pump volume through the system and scale it to the moon 🚀 

Best part? You don't even need to be there to do the grunt work. You can go on a holiday for 2 weeks and still be making money.

If you want to level up your detailing business and scale things up to the next level, i have something for you 

What I talked about in this post is really only scratching the surface. To get it all working you still need to define your unique market without competitors to charge what you're worth, your high-ticket services, branding, sales, ads gameplan just to name a few

I help and work with detailers to systemise and nail down the 4 moving parts of their detailing business and transforming them from being a detailer to a business owner and make $10,000/month minimum as a hygiene standard through my Uplevel Detailing program

I opened only a couple more slots for my Uplevel Detailing program for October. If you're serious about it, shoot me a message and let's talk 

P.S No looky-lous, no asking how much, and I don't want to hear you want to think about it. Any signs of lack of commitment you're disqualified immediately. That is not the energy that will serve me, you or other detailers who will go above and beyond to WIN