"My area doesn't pay much for a proper detail"

"My area doesn't pay much for a proper detail" 
"My market is doesn't value proper detail" 
"My area is too saturated and competitive" 

Sure. Yeah. Of course it's always the market and not you. It's always easier to point the finger to someone for not getting what you want 

But I'm here to spill out the truth, to help you succeed and not some feel-good motivational fluff so listen up. 

It's not about the market, the area or demographic you're in - that's really irrelevant 

There are detailers doing 6 figures in small towns, no reason why you can't

Especially if you're mobile. No excuses

There are many ways to get clients if you live in an small town but I'm going to talk about 2 foolproof methods today 

How does it work? Well, if your work and your craft is so damn good, people are willing to travel across states just to get their cars done. 

I drove up 11 hours just to get my car tuned by a niched specialized tuner when there are plenty of local tuners around me and I fly across cities just to get a specific car model and drive back down.

Detailing is the same thing. Good clients will be willing to travel.

1) Demographical targeting (thanks to the internet) 

The Internet has truly broken down the walls to market yourself. You can market yourself somewhere in Europe if you really wanted to

Most detailers only market themselves in a small area.. Its very limited especially if its only 5,000 - 10,000 population

- What's the next biggest city that has a lot more people with nicer cars? Market yourself there

- How are the competitors? Are they busy doing the bigger ticket correction and coatings? If there is, there IS money to be made 

- Shifting in mindset. You NEED to have an abundance mindset. Plenty of cars, plenty of money to be made

2) Defining a unique market (Niching down to target only a specific type of cars)

Most detailers look the same man. Similar logo, website, messaging, price points etc 

You're going to get drown if you market yourself as a detailer.

It's overly saturated and competitive. It's an extremely red ocean 

If your potential client, even in the most subtle way compare you to another detailer - you're in a losing battle 

Well, how do you stand out and cut off the competition then? 

Be in a market on your own. 

So what happens if you define your unique market?

You barely get any competition, and you command your prices to charge what you're worth and clients will travel and go above and beyond just to get their cars detailed by you

You become a specialist, not a general detailer

Instead of becoming a detailer and hope & pray that one day you work on them, by defining your market you get to work on your favourite type of vehicles almost immediately. 

Not random soccer mum SUV or your average joe's toyota camry that just needs a "clean", the grime interior jobs

If you're a generalist and target everyone you get the worst jobs and you get no one

But if you niche down and define a unique market, your marketing and sales becomes 10x easier and stronger than the rest of the competition

"I detail cars" VS "I specialise in correcting and restoring British vehicles" or "I specialise in ceramic coating European vehicles" or "I specialise in restoring and preserving 60s vintage vehicles"

Just that little shift it changes your business entirely - Your target market will ONLY go to you and not anyone else, will not price haggle or go on price shopping on all detailers, will travel across states just to get their vehicles done by you 
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Hope this helps to rise up the limiting beliefs detailers have about their area or market 👌
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If you're a detailer who struggle to get the correction & coating clients and wanting to level up your detailing business to at least $10,000/month. Shoot me a message and let's chat.