Never Quote Your Price UNTIL Your Potential Clients FULLY Understands Your Offer

I remembered being frustrated about why barely anyone would book with me after hearing my prices..

Prospect: “looking to get my car detailed and polished, how much do you charge?”

Me: “Ok so paint correction starts from $600”

Prospect: “Nah too much” *beep*

That’s exactly how you lost a potential client and struggle with cut-throat competitions.. 

I had an epiphany when I was taking a sales training and I learned that: 

If your prospect doesn’t fully understand what your offer is, any given price will be expensive 

Imagine if I was trying to sell you a smartphone without telling you the brand, or any specific details about the smartphone. Then I told you it’s $1,000 

You would think, man that’s bloody expensive 

But what if I told you it’s a brand new iPhone XS, and then I told you the price afterwards - you would think $1,000 is a steal!

Out of most prospects I talk to, most of them don’t even know what paint correction, ceramic coating and all that jazz words we use in this industry 

Especially when selling high-ticket detailing services, paint corrections, ceramic coatings etc, you NEED to educate what your prospects are getting! 

Let’s put ourselves in our prospect’s shoes and positioning ourselves that paint correction will save them from a $5,000 - $10,000 respray job - $1,000 paint correction really is a no-brainer 

The timing when you tell the prospect the price is crucial. Rule of thumb is to NEVER give the price unless your prospect asks for it (that's when they are ready to hear how much is it)

NEVER give quotes over email, message or any text communications. Get them on the phone or in person, educate, position yourself and close