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Summary: In this video, I show you the strategy and the 6 steps on how to book jobs over messenger/text/email
Here's what I cover: 1) Why you shouldn't book over messenger/text/email 2) Withhold price 3) No wall of text 4) Micro-commitments 5) Business-to-customer VS Person-to-person 6) 6 steps to close over messenger/text/email Free 29-mins training on booking 10-50 high end correction and coating clients every month: Watch 29-mins free training Join our facebook group if you haven't already: Join +/$100K Detailing 2.0 Facebook Group
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Summary: In this video, I cover the confidence and fear while running your detailing business and how to overcome them
Here's what I cover: 1) Understanding thyself 2) Why we have fear 3) Framing fear as a good thing 4) Inverting fear 5) Framing fear as excitement 6) Achieving rock-solid confidence with certainty 7) External confidence 8) Internal confidence 9) Identity Free 29-mins training on booking 10-50 high end correction and coating clients every month: Watch 29-mins free training Join our facebook group if you haven't already: Join +/$100K Detailing 2.0 Facebook Group
Join +/$100K Detailing 2.0 Facebook Group
Summary: In this video, I discuss the fundamentals and secrets to writing exceptionally good copy for different parts of your detailing business Here's what I cover: 1) What is copywriting 2) Power of words 3) Creating perception 4) Salesmanship-in-print 5) Good copywriters and the best salesmen 6) Understanding your market 7) Buying temperature
Join +/$100K Detailing 2.0 Facebook Group
Summary: In this video, I dive down the 3 simple, proven concrete ways to grow your detailing business to the next heights Here's what I cover: 1) Increase your prices 2) Understanding value in price 3) Value positioning to increase your price without scaring customers away 4) Avoid being commoditized by avoiding awful middle-ground 5) Low hanging fruit to get sales this week 6) Influencing customer flow One of the challenging tasks is to do coatings while being mobile Some detailers even put it off until they get a shop or at least a garage But why wait when you can start doing it now? This is a common question I get asked all the time "How can I do coatings when I'm still mobile?" Here's my answer in my +/$100K Detailing 2.0 Facebook group:   The key here is the right clients. The wrong clients will require to provide your own power/water and have you work under the weather. The right clients will invite you to work on their garage offering you tea/meals while you're working taking care of you Back in 2017-8 $170k mobile with no water tank/generator, all necessary equipment packed into my jdm mitsubishi legnum wagon:  How? Focusing on the power laws, the 20% tasks and jobs that produce 80% of the results. One of the principles in Detailing 2.0 Hope this gives you a different perspective on running your detailing business more efficiently and more potent 👊 What about a shop? Do you actually make more money with a shop? Answer is yes, if only you do it properly with the right starting conditions. Most detail shop owners I've talked to are spreading thin and broke because they moved into a shop prematurely with not enough cash capital and systems in place. Here's my answer:  Last week I launched my free +/$100K Detailing 2.0 group for vibrant detailers who wants to transform their business to the next level if you haven't already joined: I'm super grateful that within 24 hours, we clocked more than 100 detailers 🙏  If you’re a detailer who are:
Once you’re in this group, I’ll give you:
My goals for the +/$100k Detailing 2.0 group are:
If you’re serious about getting your business to new heights, this group will a perfect community for you I'm pretty freaking OCD about the quality of the group and I want to make sure the group stays positive with people wanting to help each other, grow, improve and learn (No negativity, bitching, whining, bashing of any kind) Once the group members reach 200 I will be limiting people from joining the group to make sure I'm helping someone with their business genuinely and not just some looky lou wanting to get free help without taking it seriously Click here to join the +/$100K Detailing 2.0™ Facebook group now Looking forward seeing you inside! Is it just me or new instagram detailers have increased a lot in 2020? Literally every second day I saw good ol' mate Jim just started his business 3 weeks ago and now shoving ads to my feed lol Fortunately, me and my 2.0 detailers are immune to it How? By being different, redefining the true value or actual detailing and not just some glorified car cleaning dude  Noah went from doing no coatings (the only coating job he was doing was a practice job), and now he's booking 4-figure coating jobs Meshac just booked in a $2,400 correction and coating on a 911 next month  Both of them will very soon become my next 6 fig case studies + several others that have been working hard especially during this time of the world events
I love seeing detailers win, succeed and growing this industry setting a new standard for us It's not the up and new coming detailer around the block you should be worried about, it's the underdogs like us that have been working our ass off to make this happen Want the same result for yourself and be my next case study? Let's talk. Here's a link to my personal calendar to schedule a free 45-minute strategy session to analyse where you currently stand, and map out your action plan + a gameplan of what you should focus on for the next few months to make your goals a reality for the next 6-12 months With businesses opening up this month, there's going to be a huge influx of new detailers running the show and I can help you be immune to and consistently book 10-50 correction/coating/PPF jobs per month with detailing 2.0 + targeted marketing on the high-end market. Click here to schedule your 45-minute strategy session I get asked this a lot This question is almost guaranteed to come up in every detailing groups/forums every month "Is it necessary to have a website?" "Why have a website when my facebook/instagram get me the jobs anyway?" Short answer, yes Long answer with detailed explanation + strategy -> read the entire article A website serves 2 purposes: lifting heavyweights and advanced marketing (I didn't just take some info you can find on the internet and blast it through my channels. Most info you google about marketing is 99% garbage anyway. No one will explain it like how I'm going to explain to you in the detailing industry, even well-known marketers and agencies will not explain it this way) Lifting Heavyweights Before every $1,000 - $5,000+ detail job that is booked in, you NEED to lift the heavyweights off your potential customer's shoulder Keep in mind there's little to zero heavyweights to be lifted for general detail jobs under $500 If you don't have any ticket that is more than $500, then work on your pricing/packages until you have something that you can sell for $1,000 - $2,500+ The more heavyweights you lift off the client's shoulder ASAP, the faster they will pull their cards out to book their cars in It has to be fast, efficient and passive So what the hell is heavyweights and what's that gotta do with detailing? No, not the heavyweights in the gym or MMA The heavyweights of your customer's decision-making process: trust and desire Think about it for a second: - If a potential customer trusts you but doesn't desire to get his car done, he won't book it in - If a potential customer desires to get his car done but doesn't trust you, he won't book it in When you're on the phone, you're building trust and desire at the same time That can be done manually over the phone/in-person like "demonstrating high value" and "inflicting pain" Having a website, it's lifting your potential customer's heavyweights by drilling down what they desire and at the same time build trust It clones you as the business owner AND a salesman so you don't have to do all the heavylifting for your potential customers all the time That's where all the reviews, media, copy and blog articles on your website comes in. You NEED to have those on your website to lift the heavyweights to demonstrate high value, drive desires and build trust Once you have that in place, sometimes the customers will just call and book in a $2k detail without even needing to "educate" them for them book it in Advanced Marketing "Got my website up and running but it's not bringing me any work. I feel like i wasted couple thousand dollars just to build a website" Websites are not miracles bro It's not something that you create and river of leads come in (kinda funny how everyone thinks that is always the case) It's like having a nice car without fuel - it won't bring you to places With relying only on facebook/instagram/word of mouth, you're severely limited where one month you're crushing it and next month you're dead waters begging for work Advanced marketing with a good website allows you to stay consistent whole year out and branch out to different untapped channels that your competitors won't even know This is one of my behind-the-scenes ninja strategy: I currently rank top 3 results on Google on the first page + maps + another website under a different name pretty much dominating my entire market and at least 35% of Google's real estate on the golden keywords of my market:  Every person that visits my website without inquiring, I then retarget with Google ads (formerly adwords) + hyper facebook ad targeting them making sure I appear everywhere UNTIL they book it in and become a lifetime customer:  This is just one of the more advanced strategies you can only do if you have a website. It gives you the ability to dominate your entire market Not to even mention custom audiences, LAL audiences etc Coolest thing? You don't even need to pay an agency $1k - 3k/month++ to do your SEO/PPC or to set this up And here's some advice from my previous couple of emails that will save you the tons headache and $1,000/month: DO NOT hire a marketing agency to outsource your marketing (This is coming from me, as a detailing business owner AND several of the top detail shops) Myth: I'm just gonna pay a marketing agency to do all the marketing and I'll just do my job Fact: Works in theory but it NEVER works in real life Worked with 3 big-name marketing companies in my city Promising over the world costing me $1,000/month + ad spend out of pocket ending up with nothing but car wash leads with mummy vans Here's the problem: 1) Marketing agencies are not detailers (duh), they DON'T understand the nuanced services we offer. There's a huge difference between a car wash, detailing and paint correction/coating services - 3 of them are completely different markets Weekly report sent to me showing they generated 50 leads that week - and they are all car wash and mummy van leads which is exactly what I'm NOT after Explaining to them those are shitty leads and they can't seem to wrap their head around what I meant and kept telling me there's nothing wrong and we're good with the numbers we're doing 5 interior details a day with fried up fries and coffee with the smell of sweat is NOT the detailers dream 2) Most marketing work by marketing agencies are outsourced to white-labeled contractors from 3rd world countries (seriously) Recently, there's a marketer that became quite well known in the detailing groups with him promising the moon Then I spoke to a few guys that gave him a shot, and guess what - he did not deliver the results Digging through his work and found out that his work is outsourced to someone in Vietnam with landing page promoting discounts on a very well-known coating looking like a 3rd grader would do in his lunchbreak lol (can't imagine how much their brand image would get affected) Sadly, this is a standard practice in the marketing industry - when you're talking to a marketing agency, really they are just the middlemen They don't have a team to actually work on your marketing. Even if they do, they only allocate couple hours a week to run your ads and they priorities bigger paying projects over yours - in the end, get subpar quality marketing with the wrong message getting shitty leads 3) They are not in your business. They don't know your ideal clients. They don't know your market. They don't sell for you. And then they try to run your ads? Boi it's no wonder that they land you just a bunch of car wash leads and mummy van jobs When you, as a salesman AND a business owner write your own ads, your ads resonate 10x better than if an agency run ads for you = better leads at a lower cost without the monthly agency fee So how do you set all these up without hiring a pro to do it?
You can try to reverse engineer my strategy out (good luck with that), or I can just give it to you, show how to do it and become your competitor's worst nightmare What if you can transform your business in the next few months with: - Completely move away from interior/general jobs to solely doing high-end corrections and coatings - No more soccer mum SUVs calling you for a job but not willing to pay more than $150 - Having correction coating jobs on-demand instead of "hope and praying" for the phone to ring - Actually charge what you're worth without penny-pinching clients - Hire a team of top talents that do good work without supervision instead of sloppy workers that will show up late on day 4 and not turn up for work on day 5 - Finally able to build out your dream one-stop-shop for automotive appearance What if I sat down and worked with you step-by-step on implementing this? - Show you exactly how to set up your website and SEO the right way (without paying couple thousands to a web designer and monthly SEO fees) - My entire marketing strategy + framework + blueprint that generated 30-50+ correction coating and PPF jobs consistently every single month with $2MM in revenue over the past few years - Walkthrough with you on how to rinse and repeat close correction & coating jobs - Bulletproof strategy to become your market's #1 go-to detailer 2020 is the year I'm lifting the industry up breeding a new-age of 2.0 detailers, the rainmakers If this rings your ears and you're interested in leveling up, I've just opened up some spots for the next few days for a free 1-on-1 45-minute strategy session with me In the session, we'll bring complete clarity to your current landscape of what you're currently doing and what's not working.. And then we'll map out exactly needs to be done to reach your goals for the next few months, so you know exactly what to do for your next steps instead of not knowing what to do and feel stuck (If the link still works, there are still spots left. If it doesn't work, it means I'm fully booked out until further notice) Click here to schedule your 1-on-1 45-mins strategy session now I used to think the higher the price tag, the harder it is to sell And that's not entirely true, sometimes it's actually easier than selling a $200-300 service While I partially agree to that, selling a high ticket service (above $1,000+) usually has a lot less headache that comes with it What I realised with my own eyes and experience: Low ticket = low quality customers wanting less with more High ticket = high quality customers respecting the value A $200 full detail customer is going to nit pick little tiny details and complain more than the customer that paid $1,000+ In business, different prices serves a completely different demographic and segment of the same market $20 running shoes from Target vs $300 branded Nike $90 generic android phones vs $1,399 Samsung S20 Ultra $20,000 Toyota vs $200,000 Bentley $100 budget flight tickets vs $2,000 first class tickets If we boil it down to it's core - it's the exact same thing BUT each price points is serving a completely different segment of the same market Then I had an epiphany. My price points for my detail services are pretty much the $20 running shoes from target I'm in a heavily commoditized market and pricing I had to change things up - I NEED to move away from being commoditized if not I'm going to drown in a heavily saturated market No more "full detail", no more "buff and wax" or "cut and polish" (god I HATE those terms) Redid and revamped my entire business and start branding and pricing things differently When I started doing that and priced my detailing services to the 4 figure calibre, I thought I'll get less busy and probably fail.. But the opposite happened and got way busier: - High-end, newer cars (not some 10-year-old SUV soccer mum needing interior work done. Leave that to the 1.0 detail *cough* sweatshop) - Charging what I actually worth instead of trying to cut my prices pulling their teeth to get them book in something I know I'm not charging what I'm worth - No more thrashed out neglected cars - Being much respected as a specialist than a car cleaning dude - Being invited to exclusive car meets, cruises, events etc (One of my clients actually personally pick me up and brought me to Porsche dealership with him to buy his new 991.2 911 GTS and pre-booked in a $1,900 full protection package on the same day - what a good day that was)  It's 2020 and it's shocking how much 99% of detailers don't realize how much the game has changed in the last +/3 years - especially with the current world events
A surefire way to win and be laps ahead of the game is to move away from being commoditized (part of the 4 pillars of the new-age 2.0 detailers) Read the full article: The 4 Pillars of Detailing 2.0 Hope this helps! - Yikhai Wong It's been a crazy week.. Finished off the week coating an E400 with GTECHNIQ Crystal Serum Ultra Many don't realize is, people are still buying brand new cars (or fairly new ex-demos) even with this whole craziness that is going on right now  Working on cars has always been therapeutic for me It allows me to clear my head, block out the noise, listen to my favourite post-hardcore bands and sift through my thoughts It's almost like I'm in my little own world doing what I do best Just this week I was reflecting what are actual pivot points for my business throughout my journey And it came down to these 4 things that changed my detailing business from your typical jim's detail to a high scale business doing 30-50 coatings/month (and no we don't have any dealership or fleet contract) **** This is going to be a long article packed with golden nuggets that clients paid me thousands to help them I just want to put this upfront in case you're in the middle of something important - save it and read later Turn off Youtube, close all your tabs, put away your phone (or close all apps if you're reading from your phone) - enjoy and take notes. If you can't sit and read an article that could potentially change your life and your business, close this window and go watch Netflix. This is not for you. Let's start with 1st pillar:  In any given market, there's ALWAYS a high buying power market vertical and there's ALWAYS somebody serving them If you're not serving that market - somebody else is. Always remember that Here are some real life examples - $35,000 Mac Pro - Bentley, Rolls-Royce, Porsche - $3-$10,000 International Airline Tickets - 5 Star Hotels All of them, they are not targeting the everyday consumer - they are serving the high buying power market vertical even though it's a small percentage of them, it makes up 80% of their profit How does it apply to your detailing business? Branding and market positioning (linking with the 2nd pillar) Here's proof:  One of my rockstar client, a private collector - doesn't blink an eye of how much I charge. Gets me in every single week to detail his cars Cars that got previously coated, he'll get me to recoat in again often. He just loves a clean, detailed cars in his private crib If I did not brand and position myself in the higher buying power market vertical, trust factor wouldn't be there and he would not have secure me in to do his cars regularly 2nd Pillar:  Long gone the days of market yourself as a "detailer" Almost every day there's a new detailer popping up every single day How many times have you go into Instagram and find out that old mate Jim just started his mobile detailing business 4 days ago and now taking potential clients from you? That Black Range Rover you quoted last week? Now Jim got the job by charging $100 less and now he's posting it all over social media flexing how now he's a paint correction specialist lol The game has changed so much in 2020 man, it's not 2017 anymore where you call yourself a "Paint Correction Specialist" and it'll grab attention of your potential clients Differentiation and client loyalty doesn't come from word of mouth, or quality of work anymore, it's not enough You need to differentiate yourself from a brand-targeting standpoint by defining your unique market you're serving See for yourself and here's how to do it:  The term "detailing" is extremely broad. There are so many types of detailing. Wash? Clean? Polish? Correction? Coating? PPF? All fall under the umbrella of "detailing" And these "detailing" business targets a generic market with absolute no differentiation   Here's what the thriving, successful 2.0 detailers do to cut out the competition and serving high end clients choosing only to book with you at all times:  By serving a niched market segment and defined your unique market: 1) Actual differentiation and not just differentiation by different logo 2) No need to run monthly "specials" or "promos" undercutting yourself to get your through the month 3) Authority and specialist position, you're not just some dude that cleans car 4) You become your market's go-to detailer 5) Actually charging what you're worth and competition becomes irrelevant - they can try to compete with you but you are differentiated by being your market's authority. It's like comparing a general practitioner doctor and a brain surgeon. They are 2 completely different doctors 3rd Pillar:  Best marketers are the best salesmen, best salesmen are the best marketers One cannot exist without the other - first you learn how to sell yourself to book in correction/coating jobs, and then you learn your market and your client's language Reflect and mirror back in your branding & marketing messages to your market and you have a killer marketing that cuts through all the other detailers in your market circle laps around them Barely detailer I met knows how to market and sell themselves and their services Marketing is a pain for a lot of us detailers I know it well because I used to be that guy Every call ended with "Let me think about it" with absolutely no differentiation from other detailers (Pillar 1 & 2) Here's an advice that will save you the potential headache, time-wasters and $1,000/month - do not hire a marketing agency to outsource your marketing Myth: I'm just gonna pay a marketing agency to do all the marketing and I'll just do my job Fact: Works in theory but it NEVER works in real life Worked with 3 big-name marketing companies in my city Promising over the world costing me $1,000/month + ad spend out of pocket ending up with nothing but car wash leads with mummy vans Here's the problem: 1) Marketing agencies are not detailers (duh), they DON'T understand the nuanced services we offer. There's a huge difference between a car wash, detailing and paint correction/coating services - 3 of them are completely different markets Weekly report sent to me showing they generated 50 leads that week - and they are all car wash and mummy van leads which is exactly what I'm NOT after Explaining to them those are shitty leads and they can't seem to wrap their head around what I meant and kept telling me there's nothing wrong and we're good with the numbers we're doing 5 interior details a day with fried up fries and coffee with the smell of sweat is not the detailers dream 2) Most marketing work by marketing agencies are outsourced to white label contractors from 3rd world countries This is a standard practice in the marketing industry - when you're talking to a marketing agency, really they are just the middlemen They don't have a team to actually work on your marketing. Even if they do, they only allocate couple hours a week to run your ads and they priorities bigger paying projects over yours - in the end, get subpar quality marketing with the wrong message getting shitty leads (All from my first-hand experience working with marketing companies of course) 3) They are not in your business. They don't know your ideal clients. They don't know your market. They don't sell for you. And then they try to run your ads? Boi it's no wonder that they land you just a bunch of car wash leads and mummy van jobs When you, as a salesman AND a business owner write your own ads, your ads resonate 10x better than if an agency run ads for you = better leads at a lower cost without the monthly agency fee Marketing is no easy task, yes but I'll make it super simple and boil down to couple of metrics. But do take note this WON'T work if you don't have pillar #1 and #2 set in place 2 numbers that matter: Number of leads and closing conversion rate Reverse engineer your numbers and focus on the daily tasks that moves the needle. The rest like likes, reach, engagements etc its irrelevant. Figure out what's your target revenue per month: say $10,000/month (base standard of 2.0 detailers) Say the average coating job is $1,000 (basic correction and coating. If you price is lower than $1,000 for a basic correction and coating - up your prices right now, you're doing yourself and the industry a favour) You need 10 jobs x $1,000 to make $10,000 right? Say your call conversion rate (lead to booked jobs) is 20% - 1 out of 5 people that enquire you, will book it in Which means you need 50 leads per month to book in 10 jobs at $1,000 a pop That's less than 2 leads per day = $10,000/month Generating 2 leads PER day is a walk in a park - there are millions of ways to generate 2 leads per day If you have pillars 1 + 2 solid, generating leads this will be a piece of cake for you because: 1) you have positioned yourself 2) you have a strong marketing message that stands out from all the other detailers and 3) you know where they hang out Here's some proof of a marketing campaign I ran in months ago (FB ads is at best 20-30% of our business):     How would you like waking up every morning with 5-20 hot leads waiting for you to call them and book their cars in with you? Mastering sales and marketing, you might even need to turn down jobs and put them back in your schedule months ahead 4th Pillar:  Getting positioning, marketing and sales dialed in you max out at $10K-15K/month solo (at best $20k/month) Getting the job is not the problem anymore. The problem is actually getting the work done You'll be out of hands working 7 days a week 12 hours a day like I did when I first opened up my shop It's miserable like a slave to my business (but really it's better than not having jobs booked in at all, it's different place to be in) Smart entrepreneurs engineer themselves out of the business and have more fun and freedom Not so smart entrepreneurs grind-it-out holding the detailers pride wanting to put their hands on each and every cars that come through To fix this, this is what I call "Engineering Service Delivery Machine" where we hire the right team and set proper systems in place to machine your business to run it like a machine fixing the throughput of your business   With a system in place, you will shift your focus on doing the "power business tasks" which moves you to $1,000-$10,000/hour tasks instead of $10-$100/hour tasks and not having to get behind the tools every single day The secret of having the right team is to have the right vision, mission and culture in place Before even touching and building the 4th pillar, pillar 1, 2 and 3 must be extremely solid with at least $20k net cash reserves if you're mobile and $50k-100K net cash reserves if you have a shop Building a team early on without the first 3 pillars and without net cash reserves is pretty much an entrepreneurial suicide move Working with Chris on the 4 pillars down, he's averaging about $7k/week - nearly $30k/month  Working with Noah, before working together the only coating he did was a free coating job to test out. Now he have booked $2,100 worth of jobs:  Another one with Meshac, now doing high end jobs:  Want to nail these 4 pillars down and transform your detailing business? Because right now I currently have 3 more spots for detailers to work with the remaining of April and May
These spots are extremely limited on a timely basis as the work and time needed to help get you results like Chris Applications open now via a complimentary 45-minutes strategy session with me to visually map out where you currently stand and gameplan for the next 6-12 months Click here to apply for your free 45-minutes strategy session I came across this post on a detailer Facebook group yesterday I thought I'll share some golden nuggets with you guys  Every detailer on their entrepreneur journey most likely have experienced it, price battling for "full detail" Especially when someone asks "How much for a full detail on my car?" It's pretty common, right? The problem is, the term "full detail" has been heavily commoditized Every detailer and his dog offers a "full detail" Some charge $99 some charge $250... Seriously I can't tell the difference. Neither does your customer lol Here's my response on how to fix it (without lowering your price):  Next time when someone asks for a "full detail", don't forget to dive deeper into what they actually need/want
And then sell them exactly what they need and want instead of shoving your services they don't need and get price shopped |
Yikhai WongHelping Detailers Scale To $50k+/month 
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March 2021
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