Sell RESULTS, Not Features Or Processes

A lot of business owners thinks their clients care about the tiny gritty detail on what exactly they do...

No they DON'T 

Explaining the painful details (no pun intended) in your niche language and jargon when you're on the phone/in-person will ONLY turn your potential clients off

Truth is, your clients only come to you is to fix a problem or get the desired result 

They are NOT calling you to buy the process on how you do things...

Find out what *exactly* their problem is, and WHY they are calling you to get their problem addressed

Then EMPHASISE that problem and promise to deliver to fix that *specific* problem 

And you will close a seriously large amount of clients and at the desired price you charge

One of my clients, he has a hologram on his black Jaguar on ONE particular panel and it's bothering him a lot - that was the ONE and the only reason why he called and got his car paint corrected at a price of $900 

Another story of my consulting client Harry, he was unable to charge more than $300 for his detailing services - despite being an AMAZING detailer...

The moment I took a look at how he prices his services and how he talks to potential clients on the phone I IMMEDIATELY know why 

He was selling per hour, pounds of flesh and processes and not a solution to the client!

When I have him made the shift, he's able to close a $600 pre-sale detail doing less instead of busting his balls on a $250 full detail

Go figure 😉🙌🏻