Seriously, Do Detailers Even Need A Website?

I get asked this a lot

This question is almost guaranteed to come up in every detailing groups/forums every month

"Is it necessary to have a website?"

"Why have a website when my facebook/instagram get me the jobs anyway?" 

Short answer, yes 

Long answer with detailed explanation + strategy -> read the entire article

A website serves 2 purposes: lifting heavyweights and advanced marketing

(I didn't just take some info you can find on the internet and blast it through my channels. Most info you google about marketing is 99% garbage anyway. 

No one will explain it like how I'm going to explain to you in the detailing industry, even well-known marketers and agencies will not explain it this way)

Lifting Heavyweights

Before every $1,000 - $5,000+ detail job that is booked in, you NEED to lift the heavyweights off your potential customer's shoulder 

Keep in mind there's little to zero heavyweights to be lifted for general detail jobs under $500

If you don't have any ticket that is more than $500, then work on your pricing/packages until you have something that you can sell for $1,000 - $2,500+ 

The more heavyweights you lift off the client's shoulder ASAP, the faster they will pull their cards out to book their cars in

It has to be fast, efficient and passive 

So what the hell is heavyweights and what's that gotta do with detailing?  

No, not the heavyweights in the gym or MMA 

The heavyweights of your customer's decision-making process: trust and desire

Think about it for a second: 
- If a potential customer trusts you but doesn't desire to get his car done, he won't book it in 
- If a potential customer desires to get his car done but doesn't trust you, he won't book it in

When you're on the phone, you're building trust and desire at the same time

That can be done manually over the phone/in-person like "demonstrating high value" and "inflicting pain" 

Having a website, it's lifting your potential customer's heavyweights by drilling down what they desire and at the same time build trust 

It clones you as the business owner AND a salesman so you don't have to do all the heavylifting for your potential customers all the time

That's where all the reviews, media, copy and blog articles on your website comes in. 

You NEED to have those on your website to lift the heavyweights to demonstrate high value, drive desires and build trust 

Once you have that in place, sometimes the customers will just call and book in a $2k detail without even needing to "educate" them for them book it in

Advanced Marketing

"Got my website up and running but it's not bringing me any work. I feel like i wasted couple thousand dollars just to build a website"

Websites are not miracles bro 

It's not something that you create and river of leads come in (kinda funny how everyone thinks that is always the case)

It's like having a nice car without fuel - it won't bring you to places 

With relying only on facebook/instagram/word of mouth, you're severely limited where one month you're crushing it and next month you're dead waters begging for work

Advanced marketing with a good website allows you to stay consistent whole year out and branch out to different untapped channels that your competitors won't even know 

This is one of my behind-the-scenes ninja strategy: 

I currently rank top 3 results on Google on the first page + maps + another website under a different name pretty much dominating my entire market and at least 35% of Google's real estate on the golden keywords of my market: 

Every person that visits my website without inquiring, I then retarget with Google ads (formerly adwords) + hyper facebook ad targeting them making sure I appear everywhere UNTIL they book it in and become a lifetime customer:

This is just one of the more advanced strategies you can only do if you have a website. It gives you the ability to dominate your entire market 

Not to even mention custom audiences, LAL audiences etc 

Coolest thing? You don't even need to pay an agency $1k - 3k/month++ to do your SEO/PPC or to set this up

And here's some advice from my previous couple of emails that will save you the tons headache and $1,000/month: 

DO NOT hire a marketing agency to outsource your marketing

(This is coming from me, as a detailing business owner AND several of the top detail shops)

Myth: 

I'm just gonna pay a marketing agency to do all the marketing and I'll just do my job 

Fact: 

Works in theory but it NEVER works in real life 

Worked with 3 big-name marketing companies in my city 

Promising over the world costing me $1,000/month + ad spend out of pocket ending up with nothing but car wash leads with mummy vans 

Here's the problem: 

1) Marketing agencies are not detailers (duh), they DON'T understand the nuanced services we offer. There's a huge difference between a car wash, detailing and paint correction/coating services - 3 of them are completely different markets 

Weekly report sent to me showing they generated 50 leads that week - and they are all car wash and mummy van leads which is exactly what I'm NOT after 

Explaining to them those are shitty leads and they can't seem to wrap their head around what I meant and kept telling me there's nothing wrong and we're good with the numbers we're doing 

5 interior details a day with fried up fries and coffee with the smell of sweat is NOT the detailers dream

2) Most marketing work by marketing agencies are outsourced to white-labeled contractors from 3rd world countries (seriously)

Recently, there's a marketer that became quite well known in the detailing groups with him promising the moon

Then I spoke to a few guys that gave him a shot, and guess what - he did not deliver the results

Digging through his work and found out that his work is outsourced to someone in Vietnam with landing page promoting discounts on a very well-known coating looking like a 3rd grader would do in his lunchbreak lol 

(can't imagine how much their brand image would get affected)

Sadly, this is a standard practice in the marketing industry - when you're talking to a marketing agency, really they are just the middlemen 

They don't have a team to actually work on your marketing. 

Even if they do, they only allocate couple hours a week to run your ads and they priorities bigger paying projects over yours - in the end, get subpar quality marketing with the wrong message getting shitty leads 

3) They are not in your business. They don't know your ideal clients. They don't know your market. They don't sell for you. And then they try to run your ads? Boi it's no wonder that they land you just a bunch of car wash leads and mummy van jobs

When you, as a salesman AND a business owner write your own ads, your ads resonate 10x better than if an agency run ads for you = better leads at a lower cost without the monthly agency fee

So how do you set all these up without hiring a pro to do it? 

You can try to reverse engineer my strategy out (good luck with that), or I can just give it to you, show how to do it and become your competitor's worst nightmare 

What if you can transform your business in the next few months with:

- Completely move away from interior/general jobs to solely doing high-end corrections and coatings

- No more soccer mum SUVs calling you for a job but not willing to pay more than $150

- Having correction coating jobs on-demand instead of "hope and praying" for the phone to ring

- Actually charge what you're worth without penny-pinching clients

- Hire a team of top talents that do good work without supervision instead of sloppy workers that will show up late on day 4 and not turn up for work on day 5 

- Finally able to build out your dream one-stop-shop for automotive appearance 

What if I sat down and worked with you step-by-step on implementing this? 

- Show you exactly how to set up your website and SEO the right way (without paying couple thousands to a web designer and monthly SEO fees) 

- My entire marketing strategy + framework + blueprint that generated 30-50+ correction coating and PPF jobs consistently every single month with $2MM in revenue over the past few years

- Walkthrough with you on how to rinse and repeat close correction & coating jobs

- Bulletproof strategy to become your market's #1 go-to detailer

2020 is the year I'm lifting the industry up breeding a new-age of 2.0 detailers, the rainmakers 

If this rings your ears and you're interested in leveling up, I've just opened up some spots for the next few days for a free 1-on-1 45-minute strategy session with me

In the session, we'll bring complete clarity to your current landscape of what you're currently doing and what's not working..

And then we'll map out exactly needs to be done to reach your goals for the next few months, so you know exactly what to do for your next steps instead of not knowing what to do and feel stuck

(If the link still works, there are still spots left. If it doesn't work, it means I'm fully booked out until further notice)

Click here to schedule your 1-on-1 45-mins strategy session now