I came across this post on a detailer Facebook group yesterday I thought I'll share some golden nuggets with you guys Every detailer on their entrepreneur journey most likely have experienced it, price battling for "full detail" Especially when someone asks "How much for a full detail on my car?" It's pretty common, right? The problem is, the term "full detail" has been heavily commoditized Every detailer and his dog offers a "full detail" Some charge $99 some charge $250... Seriously I can't tell the difference. Neither does your customer lol Here's my response on how to fix it (without lowering your price): Next time when someone asks for a "full detail", don't forget to dive deeper into what they actually need/want
And then sell them exactly what they need and want instead of shoving your services they don't need and get price shopped
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Yikhai WongHelping Detailers Scale To $50k+/month Archives
March 2021
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