Stop Calling It "Full Detail"

I came across this post on a detailer Facebook group yesterday 

I thought I'll share some golden nuggets with you ​guys

​Every detailer on their entrepreneur journey most likely have experienced it, price battling for "full detail" 

Especially when someone asks "How much for a full detail on my car?"

It's pretty common, right? 

The problem is, the term "full detail" has been heavily commoditized

Every detailer and his dog offers a "full detail" 

Some charge $99 some charge $250...

Seriously I can't tell the difference. Neither does your customer lol

Here's my response on how to fix it (without lowering your price):

Next time when someone asks for a "full detail", don't forget to dive deeper into what they actually need/want

And then sell them exactly what they need and want instead of shoving your services they don't need and get price shopped