  Stop looking at likes, engagements and reach Seriously, likes, engagements and reach on the Facebook page level DON'T matter They barely put food on the table They are dangerous They make you feel and think that people are checking you out and making you feel like you’re getting somewhere like this guy here:  This is what we call “vanity metrics” I have 5,800+ likes on my main FB page and 2,900 likes on my other page - I used to think those stuff matters I used to ALWAYS inviting my friends and family that I barely even had a conversation to like my page hoping they will refer their friends to get their cars booked with me Then to learn that those “engagements” I get they barely turn into high-quality customers I came to realize that having a making a booking and getting paid for it TRUMPS all likes, comments all that stuff These are some of the vanity metrics:
*I barely consider message sent to my inbox qualifies as a lead by the way - I consider a lead when someone ACTUALLY takes their time out and gives you their phone number, email address and telling you exactly what they want:   And not just a simple messaging “how much for a detail” knowing for a fact that those people will waste 30 mins of your time explaining your services with NO intention of booking their cars in Seriously I’m so over that in 2016 when i was running “boosted” posts with a “send message” button getting lookie-lous to my fb page inbox lol Chances are if you’re caring about vanity metrics (even if it’s just a little bit), something is wrong And get yourself primed to be dominated by the 2.0 detailer in your area who knows their REAL numbers down to the dollar and day booking coating jobs day in and out like a clockwork What are real numbers? Here are the real numbers that ACTUALLY move the needle of your business (both organic and running ads):
And I'm truly shocked how 1.0 detailers don't know their numbers When I ask them a simple question like: "What is your lead to booking closing rate for correction and coating jobs?" They will say things like: "erm.. I don't know actually." Ask any 2.0 detailers they will know their numbers like knowing exactly how much is their bank account to the cents Not getting as many (high end) jobs as you like? Chances are your real numbers needs to be improved It’s like the dashboard of your car. If a gauge is off like water temp you NEED to fix it if not it's going to blow E.g Link click-through rate is under 0.5%? Work on your copy/image/video Lead to booking conversion is under 10%? Work on your sales Average client value is low (under $500)? Work on your branding and pricing Low/shitty number of leads? Work on getting more (right) leads Focus on relentlessly on these numbers and your business WILL change forever If you need help with real numbers, I have few slots for next few days to conduct a free 45-min strategy session - On the session we’ll dive deep and analyze your current REAL numbers to see where you stand with other top-performing detailers in your area (I have all the data from observing +/5,000 detailing businesses over the horizon of 5-6 years in this industry) And a gameplan of what you should focus on for the next few months to make your goals a reality for the next coming months after this coronavirus pandemic Click here to schedule your 45-minute strategy session BEFORE YOU SCHEDULE: If you have no intention of improving or growing your business, and wanting to dabble around “getting more info” - save yourself from applying for the strategy session. Your application will be rejected and we won’t be a good fit. I’m only currently taking on 2 more detailers for the remaining of April to gear themselves up for what’s coming for the rest of 2020 Talk soon, Yikhai Wong
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