Struggling to book higher end clients? You're probably targeting or selling to the wrong people 🤔
Probably my biggest headache for not being able to book higher end jobs is for a long time I've been targeting and selling to the wrong people Not everyone wants to drop $1,000 or more on a detail When I was trying to book clients for my higher ticket services I thought everyone should get a $1,000 correction because why not right? It restores your paintwork back to brand new (or even better than brand new) and it saves cars from getting a paint job Literally the best thing since sliced bread lol I didn't know who my ideal customer was.. Posted my services everywhere, every listing I could think of Most common would be gumtree (craigslist equivalent), buy sell groups and even facebook marketplace because it's fast, free and easy Got all sorts of customers who treated my services like no different than a car wash - pinching pennies for detail, expecting the moon for $300 full detail Everything clicked when I was learning the concept of narrowing down my ideal customers If you target everyone, you get no one - or at least the cheap customers you don't want to deal with I started speaking at my ideal customer's language, hang out at places where they hang out Started targeting the right people and everything shifted for me (and sleepless nights trying to crack my head changing a whole bunch of things like branding, how I sell, how I market to them too) And I started getting high end clients who values my craft, and would pay a premium for it Nothing beats the feeling of being appreciated for your work and getting paid what you're worth Even the best lead generation/marketing agency would not give you the best leads if your messaging, branding and sales skill suck (been there, done that) All they will give you is a bunch of leads who won't pay more than $300 for a detail Need help booking high-end correction, coating & PPF clients consistently? I have a program called Uplevel Detailing that does exactly that In the program, I help detailers to move away from doing general and grimey interior details to do correction, coating and PPF clients consistently, and then scale to 6 figures We do that by narrowing down your ideal clients, branding, targeted marketing and high ticket sales to generate those clients consistently and then scale to the 6-7 figure calibre with operations It's a higher level program for serious detailers who wants to grow their business to the next level serving the higher end market 💪 I'm currently offering a free 45-minute strategy session where we'll dive deep down where you are right now and where you want to grow this business to, and we'll map out how we can bridge that gap. Click here to schedule your FREE 45-minute strategy session
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30/6/2022 03:48:04 am
Are you in the mood for a spa? Why not get one for your car too. Car spa is now offering car detailing services at discounted prices. So grab this golden chance and treat your vehicle the way it deserves.
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Yikhai WongHelping Detailers Scale To $50k+/month Archives
March 2021
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