 The ONLY THREE things That Matter When Comes To Growing Your Detailing Business
Rest is just noise and distractions... What separates you from making huge money, is where you put your effort and energy in Time is EXTREMELY limited, you need to be smart about it You can either spend hours looking at what other detailers are doing or actually doing things that move the business forward #1 Foundations and leveraging your time/effort Stop busting your ass on $200 - $300 details all week You are going to get burnt out, tired and end up not making much money If you're going to bust your ass make sure you spend your effort and time at the right place $200-300 details only give you shitty clients, extremely dirty cars (also everyday boring soccer mum SUVs and daily cars) with clients not appreciating your work Raise your prices, rebrand your image to the high-end market and stop offering full details and start offering the high-ticket service that actually makes you money My entry starts from $200+ and that's just a wash, vac and spray wax.. And honestly the pricing weeds out customers who are looking for a deal Usually, the guys that book my entry $200-$300 mini details are my returning clients every few months or so who originally got their car coated Correction, Coatings, PPF, Detailing Training and Coaching, Vinyl Wrap etc is where the big money is You want your average sale per customer to be $1,000+ Work smarter, not harder Low volume high-ticket is WAY better than high volume low-ticket Seriously my back hurts just by thinking about the general and interior jobs lol #2 - Generating leads Many detailers I've spoken to seem to be under the mercy of slow seasons.. Was crushing it for 3 months on the top of the world, then another 2 months barely any work coming in scrapping the barrel contemplating about a part-time job to keep the business alive 2 reasons why: 1) They don't have a predictable way of generating leads and 2) They don't have a systematic way to close leads Word of mouth and referrals are the best leads - but they are seriously unpredictable and we can't measure it They usually post on FB buy sell groups, marketplace and listings Those platforms seriously is a terrible way to generate high-quality leads.. It'll only give you cheap customers Find out who is your ideal customer, go where they hang out, talk to them and build a connection - by all means putting yourself out there talking to people and getting them booked Once you have an ad budget to work with, build a client generation machine with paid ads and target specifically your ideal customers If you don't know who your ideal customers are, of course you can't find and talk to them #3 - Closing leads Sales is CRUCIAL I'll go as far as saying it's the lifeblood of your business Probably most important amongst the 3 things that matter With sales, you can turn any conversation into a paying client Knowing how to sell makes a HUGE difference from someone booking it in for $200 or $2,000 You could master how to generate leads but if you don't know how to sell, those leads will go down the drain you might as well give it to your competitors Once you know how to sell, you can mess up pretty much your lead generation, your branding, heck you don't even need a website to get high paying clients You need a systematic way to close leads Have a script, work out your closing ratio Once you know your closing ratio, you can work backwards and work out how many leads you need to generate a day to reach your target month Once you master these 3 things, you should be making at least $10,000/month with high end clients working less and working on awesome cars Focus on these 3 things RELENTLESSLY The rest are really just distractions and noise You will be tempted to do anything else but these 3 things like checking emails, cleaning up your van/shop, socialising with other detailers, seeing what your competitors are doing or worst complaining about why you are not getting much work If you focus on the 3 things: foundations, generating and closing leads - you will not have another slow season again and be consistently booking high-end jobs making 6-7 figures You can either figure these 3 things all out by yourself, and it probably will take 1 year? 3 years? Maybe even forever.. OR I can help you dial in all 3 of these things to be razor-sharp And become the top detailers in the industry Get it all dialed in within 6 weeks and eating your competitor's lunch (and dinner too if you're hungry for success) My Uplevel Detailing program does exactly that I work with and help detailers in the program to move away from doing general & interior jobs to the high-end market booking high-end correction, coating and PPF clients consistently with predictability, then grow to the 6-7 figure calibre with operations In the program, no stones left unturned like - Setting the foundations, mapping your price points and ideal customers - High-ticket sales to close leads systematically - One-click website install - Client generation machine blueprint with paid ads to generate leads consistently with predictability - Running the operations of the business like a well-oiled machine This is not for anyone and I don't just work with people who aren't serious, time is limited and just like working smarter (I practice what I preach lol) I only want to work with detailers who are serious about growing their business to the next level If that's you, let's talk. I'm currently offering a free 45-minute strategy session where we'll dive deep down where you are right now and where you want to grow this business to, and we'll map out how we can bridge that gap. If you're a good fit for the program, we'll then consider letting you come onboard where we work together in 6 weeks to grow your business to the next level Click here to schedule your FREE 45-minute strategy session
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