  Which side are you on?
Breaking backs grinding on interior jobs of camrys, civics, soccer mum SUVs.. And constantly getting price shopped and being compared to the fly-by-night detailer that just started his business 2 weeks ago having watched some youtube videos and some amateur consumer-type equipments from autozone Or the newer, higher-end cars that do not have dog hair, spilled coffee, dried up McDonald's fries? Getting the $200 general/interior detail jobs is simple.. Any man and his dog can do it A few posting and some random ads can bring you these general and interior jobs What about booking the $1,000-$4,000 jobs? Consistently, predictably like a clockwork and rake in 6-figures? That's a whole different story that barely anyone talks about Ask the detailers who are making a killing in this industry with those jobs will tell you: "It's all about doing good work bro" It's a lot more than that. It's all about the little details (no pun intended lol) of the business Branding needs to be on point Market positioning needs to be on point Pricing needs to be on point Sales needs to be on point Finish results needs to be on point Marketing needs to be on point Operations needs to be on point Customer satisfaction and experience needs to be on point Endless things i could talk for days - Which I set myself on a mission to help other detailers to "escape the general wash and interior grind" and start moving into the higher end market Many times which I have to help move past their limiting beliefs "but my area/market blah blah" "too many competitors who have been established a lot longer than i do. I can't compete with the big boys" Market/area does not matter, as long as you have a good offer and exceptionally good work People will travel to get their cars done I travel across states to buy cars and get a specific service done. And people even travel cross countries to buy stuff - so can your detailing services There are detailers located in remote rural areas and they are crushing it making mid 6-figures, and there are detailers who live in metro areas that can't even get a $1,000 client No excuses What about the competition? I learned that if I moved all detailers to the high end, the high end market will be oversaturated. So what do we do? We define our own unique market. Be in a blue ocean instead of a red one and not compete with each other How do we do that? We niche down to a very specific type of vehicles and ONLY specialise in that By defining a unique market you become irreplaceable, you can't be compared and you can't be price shopped It's like comparing Lexus to BMW. Sure, you can compare specifications and all of that but they are both different cars And that's the foundational start of shifting to detailing 2.0 which I hope it helps If you want to start moving into the new age, detailing 2.0, I have a program called Uplevel Detailing which helps detailers transition from 1.0 to 2.0 And help them to get to 6-figures with FB ads to generate those clients predictably like a clockwork All the principles, strategies and framework that I wish someone told me when I was doing the general grind. It took me tons of money, time, sweat and tears to figure this out Quick note tho, november slots are completely filled up, and there are a couple left in December If transitioning to 2.0, consistently booking the 4-figure jobs and escaping the general and interior grind is something you want to get to, I've make a free training video for you: http://www.yikhaiwong.com/free-training
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