“Until you make the unconscious conscious, it will direct your life and you will call it fate” - Carl Jung

Are you running your detailing business consciously or unconsciously? 

So what's with the philosophical quote, boy? 

I too hate wishy-washy philosophical quote like this but this quote has changed my life more than I can think of

For a long time, I ran my business unconsciously. Everything is in chaos

One month I'm crushing it, next month I'm begging for work

Most importantly it left me stuck in the same place with filthy interiors and random enquiries to "can you fix the scratches on my camry" for a couple of years 

And every single day I'm hoping and pray for the phone to ring to bring for higher ticket correction and coating jobs 

The day I decided to make the unconscious conscious, that's where things started to change

Just like I used to be, most detailers run their business unconsciously

They don't know where their next correction coating job is coming from

They do excellent work with word of mouth and referrals but it's not enough and it won't bring them far

It's too unpredictable. Can you predict it can bring you x jobs/month? You can't

But knowing your numbers can - knowing your closing rate and how many leads you need to generate daily to be consistent

Many people live through lives unconsciously hoping one day they will become successful, or wish for x, y or z

But I'm here to tell you that the more you hope for something, the more it won't happen 

Why? Because it's unconscious. You're not aware of the cause-effect.

You're wishing and hoping, not doing and taking action to get it

There's a difference between wish/hope and actually taking action 

"I hope to get more correction and coating jobs one day" 

"I wish I can move away from interior jobs and work on higher-end cars"

VS 

"I'm DOING xyz now to target my ideal clients and generate leads to close them so I can reach my goals of $x/month"

Why hope/wish? Why not do it? What's stopping you?

Change starts from you getting conscious about your:
- Goals
- How and what to do to get there (sit down and work out the number of coating jobs you need this month, and the number of leads you need to generate to reach your goals)
- Why you do things and is it helping you closer to your goals or further away? Stop doing things that isn't helping you to get to where you want to be. 

Once you start getting conscious about your life and your business, reaching your goals is just a matter of taking action and getting it done. 

Hope this helps motivate my detail brothers. Go crush it boys