What Exactly Is Marketing?

It's not about fancy logos, website, pictures, videos etc 

While those are great, they are just tools 

It's like having the latest Rupes LHR21 MK3 but not having the skill to actually use it

If you take marketing and break it down to the bare bones, it's all about getting across your message and what you do

It could be as simple as a few words, there's no need for fancy logos and websites 

That's also the reason why copywriting is so powerful 

Ever heard of the elevator pitch? 

You have about 15-30 seconds to tell someone about what your business and what you do

"I'm a automotive business consultant" 

VS 

"I help detailers book high-ticket detailing, corrections and coating jobs consistenty and grow their business to 6 figures" 

See the big difference there?

So, yikhai, how does this applies to my detailing business? 

Well, in this day and age, being a detailer is not enough 

It's oversaturated, it's too broad and too common 

Every man and their dog can detail, but what makes you stand out and unique? 

Tell someone who is interested that you're a detailer and they will start price shopping and go for the affordable option 

Tell someone who is interested in a different, a specialist way, it makes you stand out from the rest of the detailers and they will think about only you when they want to get their cars detailed 

eg 
"I specialise in detailing and restoring air-cooled porsche"
"I specialise in applying ceramic coatings and PPFs on brand new german vehicles" 

Imagine you love porsches and you enjoy detailing them, and you know them really well. 

And then you saw a guy with a 964 turbo pulling up at the local petrol station and you tell him you're a detailer VS you specialise in detailing and restoring air-cooled porsche

Which detailing guy will he chose? The one who works on random civics/soccer mum SUVs or the one who works on Porsches?

After you nail down your foundations, your unique market and message, then your marketing can all be built from there, all your logos, website, media, branding is to convey your very specific message with a very specific targeted audience 

Market yourself as a detailer, you'll drown in endless price battles with other detailers cutting yourself short

Market yourself as a specialist, you're the top players in this industry where people will literally go above and beyond just to get their car detailed by you