It's not about fancy logos, website, pictures, videos etc
While those are great, they are just tools It's like having the latest Rupes LHR21 MK3 but not having the skill to actually use it If you take marketing and break it down to the bare bones, it's all about getting across your message and what you do It could be as simple as a few words, there's no need for fancy logos and websites That's also the reason why copywriting is so powerful Ever heard of the elevator pitch? You have about 15-30 seconds to tell someone about what your business and what you do "I'm a automotive business consultant" VS "I help detailers book high-ticket detailing, corrections and coating jobs consistenty and grow their business to 6 figures" See the big difference there? So, yikhai, how does this applies to my detailing business? Well, in this day and age, being a detailer is not enough It's oversaturated, it's too broad and too common Every man and their dog can detail, but what makes you stand out and unique? Tell someone who is interested that you're a detailer and they will start price shopping and go for the affordable option Tell someone who is interested in a different, a specialist way, it makes you stand out from the rest of the detailers and they will think about only you when they want to get their cars detailed eg "I specialise in detailing and restoring air-cooled porsche" "I specialise in applying ceramic coatings and PPFs on brand new german vehicles" Imagine you love porsches and you enjoy detailing them, and you know them really well. And then you saw a guy with a 964 turbo pulling up at the local petrol station and you tell him you're a detailer VS you specialise in detailing and restoring air-cooled porsche Which detailing guy will he chose? The one who works on random civics/soccer mum SUVs or the one who works on Porsches? After you nail down your foundations, your unique market and message, then your marketing can all be built from there, all your logos, website, media, branding is to convey your very specific message with a very specific targeted audience Market yourself as a detailer, you'll drown in endless price battles with other detailers cutting yourself short Market yourself as a specialist, you're the top players in this industry where people will literally go above and beyond just to get their car detailed by you
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30/6/2022 03:43:06 am
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Yikhai WongHelping Detailers Scale To $50k+/month Archives
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