A good rule of thumb is business first, employees second
If you can't nail down on getting high-value clients consistently, you're just waiting for a shit storm coming at your face if you're looking to hire employees You hire ONLY when you can't take anymore workload yourself, you want to grow your business and delegate your workload You can easily get to 6 figures with one man show 1) Start with subcontractors first Seriously, start with subcontrators first. It's easier to manage and a lot easier to deal with, so start here first. Don't go directly with hiring if you don't have any experience working with a team Give your lower-ticket jobs to another detailer if you have too many high-ticket jobs. You can't take all on your own. There are PLENTY of amazingly skilled detailers who is struggling to get clients, you're doing them a favour by doing so Once you start getting a lot of high-ticket jobs, doing low-ticket jobs will be a burden to your business and it will make you lose money (it's so counter-intuitive, but you want to leverage your time:money ratio once you get volume) 2) Breeding competition you say? "Whenever after I trained an employee, he will go out on his own way and start his own business and compete with me. It's frustrating" It's always the same story 😑 Detailing is a skill set that can be easily taught (Ego detailers will say "but the work can only be done by me because i've been detailing for 453 years and clients pay for my magic touch" - Sure bro, i respect your hustle but bro no. We are running a business. In business your clients don't care about how long you've been detailing etc, the only thing they care is whether or not you can deliver the result and do quality work) Business is a whole different beast that is easily 10x challenging than detailing If your business is threatened by your employees that easily, your business is not solid lol There's the foundations, your unique market, your niche, price points, sales, marketing, operations, service delivery etc - If your employee can replicate what you do, you have serious issues with your business Someone can work with me, and they'll think they know about my business, they can try and start another business to try and compete with me but chance are they won't win because I'm easily 20-30 laps ahead of them I know the parameters of different infrastructures and systems, characteristics of my market, my KPIs, my numbers, the nut and bolt of the business so damn well that any competitors who try and compete won't be able to sustain and will probably be another fly-by-night You want it to be the same for your employees too. They will only do their job and observing only the tip of the iceberg when your business is all about what's underneath the iceberg 3) Hiring based on character, not skills "But skilled detailers are expensive to hire, and i don't want to waste my time training someone who will leave in 1 year" 🙄 It's again, always the same ol story Again, detailing is a skill set that can be easily taught. Hire based on character. - Is he motivated? - What does he see himself in the next 3 years in the business? - Is he passionate about cars? - Does working on cars 6 days a week 10 hours a day scares him? - What ambition does he have? Be part of a growing team or eventually do his own thing? - What is motivating him to work for you? Do 1-1 interview for few hours (a lot of people put a fake front during interviews. Interviewing for hours straight will show his true personality), then group interview and see how he interact with people, then a 1-week trial, then 3 months probation then officially hire. Push and test him to the extreme and reveal all his true character. If he can put up with all of that, you get a solid, worthy employee 4) Culture A lot of business owners think money will get the employees moving "I pay good money, but can't find any good worker. No one works hard anymore in this age" Again, same old same old 😵 Why can't you find anyone? Think about apple or google, people would kill and die to work for them, even for a low salary. Ask yourself, WHY would someone work for your company? What's your company's VISION? What's your company's culture? And goals? Not just the cool cars etc, WHY would someone be part of your team? What makes your company and team worthy to work for? Having a vision and culture is SO damn crucial. Probably the #1 reason an employee will stick to the company is the culture - no one wants to work in a company when it's so dead, black and white. It'll only kill the motivation to work there and it won't be a solid team I actually dedicated a week on my Uplevel Detailing program on hiring and delegation, when specifically to hire, how to hire, where to look for them, the process, personality tests, creating a vision, culture etc And that ONLY cames after all your foundations, sales and marketing to generate the high ticket jobs consistently, and on-demand with predictability We want to get that handled FIRST Smart entrepreneurs engineer themselves out of the business, where the business will STILL be making money even going away for a holiday in the bahamas and work whenever they want and not slaying 100 hours grinding away in the business The main goal for the Uplevel Detailing program is to: 1) Define your unique market without having to compete with prices and other detailers and position yourself in the market to charge what you're worth 2) High-Ticket Sales systemise your sales to get a consistent closing rate 3) Implement targeted marketing to laser target your ideal clients and generate them on demand 4) Business operations, hiring contractors and top talent and scale your business by running it like a machine and grow it to at least the 6-figures The actual running and growing the business side of detailing that no one really has talked about or even teach in this industry - especially in this new age of detailing where there's tons of competition and how to market yourself and not drown I'm currently in taking *only* a 1 or 2 more students for October as I'm almost completely booked out If you're serious about getting to the next level, shoot me a message and let's talk
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Yikhai WongHelping Detailers Scale To $50k+/month Archives
March 2021
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