Why Offering Discounts Is Catastrophic For Your Detailing Business

Summary: In this video, I explain why doing discount offers is pretty much catastrophic for your detailing business and your brand

Here's what I cover:

1) The Detailers Rat-Race Cycle 
2) Why are detailers offering discounts
3) Why word of mouth/referrals is not enough
4) 2 reasons why offering discount is brand damaging on customer's and loyal followers
5) Audience discount offers attracts
6) When to use discounts 
7) Bonus > Discounts
8) Short term band aid 
9) Short term comfort at the cost of tomorrow 
10) Long term thinking
11) Branding & market positioning

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