Why Seasons In Detailing Business Is A MYTH

Does your detailing business rely on seasons? 

When you don't have clients booked for the next 2-3 weeks..

Do you start telling yourself that's because of the weather/season/public/tax time/school holidays?

Worst, do you start doing things in your business that don't generate clients? 

Like spending time in socialising in FB groups, redesigning your logo, checking what your competitors are doing 

And then having one knee on the ground praying to 9 religious gods hoping the phone rings because your family is relying on you to put food on the table... 

Seriously, that's pretty much how everyone runs their business and it's quite shocking to see they can't consistently and predictability generate clients for themselves 

How do I know it so well? Because that's how it is for me for a long time and it seriously sucks 

2 months filled with work crushing it, then another month with no clients at all, and then another month with shitty clients like a roller coaster ride! 

Everything shifted when I started finding out precisely why and how I generate clients, not normal clients but my *ideal* clients 

I started calling my best clients and asked
- Why did they choose me?
- How am I different from competitors?
- Where did they find me?
- What did it trigger them to buy?

And then I started double down on *exactly* what I did to land those clients and keep them on my list by catching up with them personally, sending gifts regularly, videos, memes etc 

Your list of ideal clients who are already your customers are the ones who are supporting your business! Don't go cold on them 

You will find that the reason why your client chose you, is because of you, your passion, your craft and it's not something that is "by chance" or "luck" 

Once you know how to land your ideal clients, turn it into a system that you can repeatedly do to generate more clients whether or not it's networking locally, running FB ads, going to events, referrals etc 

Even during a "quiet" season for most businesses, I'm still getting bookings consistently to fill up my calendar

Go crush it 👊