 Your Branding REFLECTS Your Image
To charge high prices, some might argue branding does not matter True to some niches and industries, but not in the detailing industry You’re in the ego-driven business. No one gives a shit if you’re the best detailer in the world if your branding doesn’t reflect that One mistake people make is thinking branding is only about the logo Branding is about the VIBE of your entire business Your uniform, the way you present yourself, the way you talk, your rig etc “The First Four Seconds: You have to make a good first impression and you can't do it just using words” - Jordan Belfort in his Straight Line Persuasion program Will you trust a local, rusty and greasy workshop that services 20-year old Fords and Toyota all day to work on your 6 months old Bentley? A tiny few probably will, most Bentley owners won’t Or will you go to a workshop that specializes in high-end prestige cars? Imagine Great Wall (a Chinese carmaker in case if you don’t know 😂) starts selling a medium-sized sedan with a price tag of $100,000, no one would even consider Now imagine if Bentley starts selling a new medium-sized sedan for the same price tag of $100,000 - it’s considered cheap and probably TONS people would line up for it There’s a reason why Toyota created Lexus to target the higher end luxury market If you want to get high-paying clients, especially in the automotive and the detailing industry - you need to brand yourself to the higher-end market Necessary? Some will argue it’s not But does it builds trusts, confidence in your branding for potential clients to book your services at a high premium price? Absolutely yes 🙌🏻 Looking level up your detailing business to escape doing general and interior details to doing high-end work with high paying clients on a consistent basis? I help detailing business owners grow to 6 figures by consistently getting high-paying paint correction, ceramic coating and PPF clients with predictability in 6 weeks - If this sounds like you, schedule a time with me and let's talk. I'm currently offering a free 45-minute strategy session where we'll dive deep down where you are right now and where you want to grow this business to, and we'll map out how we can bridge that gap. Click here to schedule your FREE 45-minute strategy session
0 Comments
Leave a Reply. |
